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many think their business is different … it’s b.s. The fundamental laws and need for the right structure don’t change based on your niche. It’s almost laughable when you think about it — because you’re a dentist and I run a marketing agency, the laws of achieving success are different? Of course not. Future Bank: Most entrepreneurs who are playing the game are only playing for a win today; they have little focus on the future. I understand if you’re trying to lift your business off the ground and still figuring out how to get a paycheck (aka playing for today), but as soon as you can, you need to be making deposits in your future bank. Your future bank is made up of the business
decisions you make, resources you deploy, and relationships you build and nurture that may not have a pay off immediately but have a good chance of paying off in the future. Every entrepreneur has a future bank, and every entrepreneur makes deposits and withdrawals. Unfortunately, most entrepreneurs make very few deposits and execute massive withdrawals in the forms of debt, burned bridges, emotional reactions to business situations, etc. Personally, I love to make deposits in my future bank. To date, many of my most profitable relationships and opportunities have come from deposits made years ago that grew into massive payoffs. 4. Focusing on New Customers’ Growth: To me, this is the fun part of business. We all need to come up with marketing campaigns that attract sales A good place to start when evaluating this section is by asking these questions: What assets do you already have? How well are they working? What do we do with leads that don’t convert right away? Who is responsible for closing the deals? What is their success rate? I could go on, but asking yourself these questions is a good start for one of the most fun areas of your company to work on. 5. Building a Team: If you want to grow a big business, you have to have a team. How you take care of that team, manage them, grow them, and compensate them — both with traditional compensation and extra perks — can have a massive impact on your overall success. Don’t forget, happy employees make happy customers, and happy customers make happy shareholders. 6. Being the CEO: Being the CEO, even if you’re the only employee, is a huge role that is in constant flux. If you don’t focus on yourself personally and professionally, your business will stall out. –Shaun opportunities. We then need to have a process for engaging with, nurturing, and turning a percentage of those leads into new customers.
having a good experience and want to stay and reorder is literally step one in having a successful business. 2. Understanding the Laws and Structure of Business: We’re all familiar with scientific laws, but for some reason, we think business doesn’t have its own set of laws. That is just silly. Business success really is formulaic, and you can’t think you’re simply going to break a law of business and be successful. It would be like trying to defy gravity; chances are very high that you will fail. So, why do entrepreneurs try to violate the laws of business and expect to win? Once you know the laws of business, you simply need to put the right structure in place to maximize your success. Of course,
3. Making Deposits in Your
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