Most digital marketing consultants pad their resumes with a bit of everything, dabbling in SEO work, web design, and anything else they think their clients will jump at. But Casey Palm isn’t most consultants. For the last six years, he’s been laser focused on helping businesses optimize their pay- per-click (PPC) advertising. “I can help any company looking to drive high-quality traffic to their website,” Casey says. “The divide is usually whether they’re looking for lead generation, or whether they’re looking for ecommerce to get customers to purchase an item. I’ve worked with a wide mix of both types across many different verticals and budgets.” Casey has worked closely with LASIK Marketing Agency for the last four years, developing a PPC strategy for our ophthalmologist clients that spans Google, Facebook, and Bing, and helps convert more leads into patients, in part through the effective use of retargeting pixels (read more about that on Page 2). As Casey points out, PPC is both more flexible and more trackable than traditional advertising mediums like TV and radio. It’s also easier to optimize. With PPC, it’s easy to collect data on who and how many people viewed, clicked, and bought into an offer. From there, business owners can identify which ads are paying off and adjust their strategies accordingly. “When something works well, that’s great to see, but the value comes into play when you leverage what works and when you say ‘Look, these are performing better, let’s push them more,’ and ‘These other ads aren’t performing as well, let’s pull back there,’” Casey explains. PARTNER SPOTLIGHT: CONSULTANT CASEY PALM MEET OUR PAY-PER-CLICK STRATEGIST “What we learn from one practice can also be applied to efficiently ramp up another practice, so we’re not starting from ground zero with every business,” Casey says. “Often, what’s effective in one area of the county for one LASIK practice is effective in another area for another practice.” To learn more about PPC and Casey’s consulting services, email caseyjpalm@gmail.com, and to find out how his strategies elevate our marketing system, visit LASIKMarketingAgency.com. 3 206-437-0529 Thanks to years of collaboration, Casey and Michael have put together a PPC method geared specifically for ophthalmologists.
TAKE A BREAK
Made with FlippingBook - Online Brochure Maker