3620 40th Street Court NW Gig Harbor, WA 98335
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
206-437-0529
www.lasikmarketingagency.com
INSIDE THIS ISSUE
1 2
Optimize Your Website With These 5 Elements Last-Minute Holiday Marketing Ideas 5 Strategies You Can Use Now to Decrease No-Shows Partner Spotlight: Consultant Casey Palm What Great Leaders Have in Common
3 4
DELEGATE TO ELEVATE THE SECRET TO BEING A GREAT LEADER
Poor delegation is the Achilles’ heel of most leaders, who often confuse being “involved” with being “essential.” To determine if you’re holding on to work you should delegate out, the Harvard Business Review (HBR) recommends asking this simple question: “If you had to take an unexpected week off work, would your initiatives and priorities advance in your absence?” should be the cog that keeps everything in motion, no matter their position in the company. Luckily, HBR has created an audit using the following six T’s to identify which tasks can be delegated. TINY: Small tasks that stack up can undermine the flow of your work. Registering for a conference, putting it on the calendar, and If your answer is no or you aren’t sure, then you’re probably too involved. No one person
booking the flight are all small tasks someone else can handle. TEDIOUS: These tasks are straightforward but not the best use of your time. Someone else can input lists into spreadsheets or update key performance indicators for a presentation. TIME-CONSUMING: These important, complex tasks don’t require you to do the first 80% of the work. Identify what they are, pass them to someone else, and step in for the final 20% to give approval. TEACHABLE: Is there a task only you know how to do? If so, teach someone else to do it, and step in for the last quality check when it’s done. TERRIBLE AT: It’s okay to be bad at some things. Great leaders know when to pass tasks
off to someone who is more skilled than they are. The task will get done faster and at a much higher quality. TIME-SENSITIVE: These tasks need to get done right now but are competing with tasks of a higher priority. Just because it has to get done immediately doesn’t mean you have to be the one to do it. Sure, some tasks only you can accomplish, but these are extremely rare. As the Virgin Group founder Richard Branson warns, needlessly resisting delegation is the path to disaster. “You need to learn to delegate so that you can focus on the big picture,” Branson says. “It’s vital to the success of your business that you learn to hand off those things that you aren’t able to do well.”
4
www.lasikmarketingagency.com
Published by The Newsletter Pro
Made with FlippingBook - Online Brochure Maker