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The Great Run Company
2025 Environmental Report
Targets & Action Plan
Giveaways & Digital Transformation
Target 1: Medal Circularity Zero leftover medals to general waste.
Action: Any surplus 2026 medals must be recycled down into raw zinc for future events or donated to “Medals for Kids” charities.
Waste & Circularity
Target 2: Waste Diversion & Segregation
Goal: Improve overall waste diversion rate to 60% by implementing granular waste segregation at all major touchpoints.
Action: Deploy “3-Stream” bins (General, Recycling, Food/Compost) across the event village and start zones to capture food waste and prevent contamination of dry mixed recycling.
Rationale: ”Recycling Stations” awareness is currently low (19.26%), indicating a need for better infrastructure and visibility.
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