CLASSES/CULTURAL ARTS
The Classes/Cultural Arts Section promotes and coordinates recreational classes and events for community adults and youth. The section is responsible for program publicity, including the production of the Tustin Today quarterly activity guide, procurement of instructors and classroom space, and management of class registration procedures. TASKS: Provide a diverse selection of valuable contract classes for children, adults, and seniors. Provide classes and workshops for families of neurodivergent children and adults. Produce and publish the quarterly Tustin Today activity guide. Maintain accessible and customer-friendly registration systems to include online, phone-in, and walk-in options. Coordinate internal and external facility and park reservations. Manage and evaluate contract class instructors to ensure quality programming. Ensure community awareness of department classes, programs, and special events with new and innovative marketing techniques. Coordinate and implement the annual Movies in the Park series, Youth Talent Show, July 4th Celebration and Breakfast with Santa community events. Manage the Tustin Community Center at The Market Place events and facility reservations. 2025-2026 ACCOMPLISHMENTS: Approximately 1,000 contract classes were offered, including tennis, pickleball, cooking, special interest, youth, fitness, and neurodivergent classes and clinics Offered multiple youth sports camps, including flag football, soccer, basketball, lacrosse, and new skateboarding camps and classes Redesigned the Tustin Today activity guide implementing a new user-friendly parks map, easy to read formatting, and special event centerfold Offered parents new Spring Break camp options such as Jr. Chef, science, and skateboarding Collaboration with Bricks 4 Kidz and Skyhawks contract instructors to provide all-day summer camps at Veterans Sports Park and The Annex at Tustin Legacy Revised Instructor Guidelines Agreement to define expectations and provide clarity Partnership with AssisTeens at Sunset Market to offer volunteerism and engagement with community events Established an MOU for Concerts in the Park with Dollars for Tustin Scholars non-profit organization Increased overall Concerts in the Park sponsorship revenue by 16% Increased overall Breakfast with Santa sponsorship revenue by 130% Identified necessary equipment upgrades at the Community Center at The Market Place to improve customer satisfaction and support repeat customers consistent with the Development Agreement Implemented an earlier registration window for residents reserving pickleball courts, along with an earlier Registration Day access time for classes and camps, to ensure equitable access and prioritize Tustin residents
2026-2027 GOALS: Continue to seek out and offer new and inclusive enrichment classes for youth and adults Develop and implement an improved private tennis and pickleball instructor agreement Increase special event partnerships from local businesses and non-profit organizations
Grow department web and social media engagement utilizing strategic marketing techniques for quarterly e-blasts through CivicRec registration software and supported by unique use of social media, digital marketing, and SMS messaging Build on successful camps by increasing seasonal and specialty camp options such as holiday and special interest camps Enhance special event experiences through inclusive and sensory-friendly elements that support neurodivergent individuals and those with special needs
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