THE GLOW UP
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e Boulle Diamond & Jewelry, a family owned business for nearly 40 years, with locations in Dallas and Houston, will move to a new and expanded location in Houston’s River Oaks District. Dedicated showrooms within the sumptuous new store will be designed by luxury Swiss timepiece manufacturers Rolex and Patek Philippe. This will be the first time that Rolex is available at de Boulle Houston. “From the day we opened in the River Oaks District, we’ve been accepted by the community,” says Denis Boulle, owner and CEO of de Boulle. “We feel incredibly grateful for the trust and patronage of our clients. The new store will better meet their needs and interests by featuring two of the world’s most revered Swiss watch brands, and it will give us more opportunities to showcase exceptional pieces.” Says Lisa Jones, president of Patek Philippe USA: “Patek Philippe and de Boulle are two family owned companies with shared values. We are delighted to see de Boulle expand their presence in Houston. Houston is a growing and sophisticated watch market. Having been in partnership with de Boulle for 30 years, we are confident in their dedication to further educating their local and loyal clientele on fine Swiss mechanical timepieces, while continuing to provide the best possible Patek Philippe experience.” The new store will encompass approxi-
mately 3,500 square feet and will be divided into three distinct spaces: the de Boulle Collection, featuring an assortment of one-of-a-kind handcrafted and beautifully designed fine jewelry; and the two individual Rolex and Patek Philippe show- rooms, each with private suites for client appointments. The heart of the store is a shared hospitality lounge, which will connect the spaces and feature a dou- ble-height, stone-clad wall and an emer- ald-cut illuminated ceiling. Clients will be welcomed there in a beautiful environment, and perhaps enjoy a drink. “We strive to elevate the shopping experience for every visitor to our stores,” says Nicholas Boulle, president of de Boulle Houston. “But, most importantly, we try to make our clients feel at home when shopping with us.” The new store is slated to open in early 2022. “de Boulle’s expansion marks an important milestone for the River Oaks District,” says Rosalind Schurgin, Co-Founder and the Chief Executive Officer of The Festival Companies. “The evolution of their brand is reflective of the Boulle family’s expertise in luxury timepieces, diamonds and fine jewelry. The addition of two showrooms — dedicated to iconic Swiss brands Rolex and Patek Philippe — provides the Houston consumer with more options to experience luxury in a personalized way, only accessible through the River Oaks District.”
Opening in early 2022, de Boulle’s bigger, bolder Houston store will include individual environments for two of the world’s finest watchmakers — and more of everything
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