• Does the content communicate a consistent brand message? No. Though, the images used on the website reflect business, professionalism, personal development, leadership, and networking, which are consistent with the use of images in the Brand Guidelines, the website lacks a clean, modern design. The website doesn’t properly use images, graphics and text to tell the story of the organization. Instead, the website is cluttered with a lot of boxed images, white space, and copy. The website lacks information architecture, design direction, and a brand story.
NATIONAL BLACK MBA ASSOCIATION ® BRAND AUDIT & ASSESSMENT
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