NBMBAA - Brand Audit & Assessment

- Facebook: facebook.com/theblackmba i. Posts that show portrait photos and a caption that highlight the success and story of African American professionals with a direct link to a news article get the most engagement. These posts also get the most likes and shares. For example, one of the posts from 2019 with a high engagement was a post titled “Teen mom at Trezevant High graduates with $1 million in scholarships, top honors”. That post received over 2,000 likes, 99 comments, and 453 shares. ii. Posts that have captivating titles at the top with a photo underneath get the second most engagement. - Twitter: twitter.com/nbmbaahq i. Posts that show portrait photos and a caption that highlight the success and story of African American professionals get the most engagement.

9. Stationery: • How are the brand colors incorporated?

Stationery is an ideal brand asset to showcase the use of your brand colors. The primary color Blue from the Brand Guidelines is incorporated the most on the stationery. However, the complementary colors are not incorporated at all, except within the logo. • How are the fonts incorporated? The primary font - TradeGothic - from the Brand Guidelines seems to be used for text headings and paragraphs. However, both the business card and letterhead lack creativity and modern design. The stationery feels dated and text-heavy with no design aesthetic or layout.

10.Website: • How are the brand colors incorporated?

The colors from the Brand Guidelines are incorporated on the website, but without a sense of hierarchy. The colors are used mostly as background color, buttons, and icons. It seems the colors Blue and Red are used the most, though Red is not considered a secondary color to Blue in the Brand Guidelines. • How are the fonts incorporated? The fonts from the Brand Guidelines are not incorporated on the website. This may be due to the fonts not being uploaded to the website to be used. The fonts used on the website include Helvetica Neue, Montserrat, and Oswald.

NATIONAL BLACK MBA ASSOCIATION ® BRAND AUDIT & ASSESSMENT

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