Font
The font size and font weight for the word “mba” makes the logo recognizable.
The fonts in the logo look dated. The font used for the word “mba” appears to be a “groovy, old school” font from the 1970’s. This font is considered dated for today’s fonts. The logo incorporates 3 different fonts that don’t blend together visually. The first font that reads “NATIONAL BLACK ASSOCIATION, INC.” is an all-caps san serif font. The second font that reads “mba” is a lowercase san serif font. The third font that reads “Empowering Visionaries.” is a title case serif font. The logo looks dated and lacks uniformity and design perspective. The placement and arrangement of the name of the organization, the tagline, and the 5 dots in the logo all lack symmetry. The 5 dots at the bottom of the logo have no design narrative and lack visual representation of the organization. They don’t add value to the logo visually. The conference logo for 2020 is stacked underneath the corporate logo on some of the brand assets, which brings the total lines of text in the logo to 7 lines. This makes the combined logo harder to read when the size is reduced and placed on various brand assets.
Logo
The word “mba” is pronounced and garners the most attention in the logo. This is consistent with the idea that the word “mba” is the central and most memorable word in the name of the organization.
NATIONAL BLACK MBA ASSOCIATION ® BRAND AUDIT & ASSESSMENT
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