Photography The photos being used on all brand assets are of events, conferences, classes, and social gatherings.
Most of the photos provided are of people posing for the camera. There aren’t enough candid, lifestyle photos that capture the mood, experience, and tone of the events and gatherings. There are several photos of people attending events who are sitting and looking toward the stage with no facial expression. These photos lack character, personality, and an overall reaction. There are little to no professionally staged photos that capture specific and intentional moods, experiences, and lifestyles. There are little to no wide-angle photos of the audience or the event space (both indoor and outdoor). Most of the photos provided lack retouching edits, treatment, and/or filters. Most of the photos provided look like the original raw photos that were taken. Some of the promotional materials such as the brochures and presentations lack creativity and modern design. Some of the design layouts are either box-heavy or cluttered with several elements.
The photos capture people attending events in professional attire. The photos are consistent with the overall mission and vision of the organization.
Promotional Material
Most of the promotional materials provided are compliant with the Brand Guidelines regarding the use of color, fonts, and images.
NATIONAL BLACK MBA ASSOCIATION ® BRAND AUDIT & ASSESSMENT
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