Signage
The images provided from the Detroit conference in 2018 showcases large displays and signage that incorporate the logo and colors from the Brand Guidelines. The use of the primary color Blue and the complementary colors are represented well throughout all of the signage. The complementary color Red was used as text headings and as a background color to draw attention to the messaging. The interactive display where attendees could write on the wall and the voting display with the yellow balls were great design concepts, user experiences, and attention- grabbers. The stationery incorporates the logo, font, and colors from the Brand Guidelines.
The logo had a different font for the tagline on all of the signage. This is not consistent with the Brand Guidelines. The overall design of the logo for the 40th annual conference didn’t connect to the theme of the conference or the tagline “One Voice. One Mission.” Some of the signage could use more creativity and boldness of colors and fonts. None of the signage incorporates images of people, members, or professionals. There was not enough signage that used quotes, phrases, and relevant messaging that relates to the attendees and the theme of the event. Both the business card and letterhead lack creativity and modern design. The stationery feels dated and text-heavy with no design aesthetic or layout. There is nothing memorable about the stationery other than the logo.
Stationery
NATIONAL BLACK MBA ASSOCIATION ® BRAND AUDIT & ASSESSMENT
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