Website Traffic
Note: Web Traffic = Users, Unique Users, Pageviews, Pages/Session, and Average Session Duration
Note: Web Traffic = Users, Unique Users, Pageviews, Pages/Session, and Average Session Duration Web Traffic: • There is a major drop-off of web traffic in the month of October, which is right after the annual NBMBAA conference. • Web traffic decreased by almost 50% from September to October. This shows a decline in awareness and engagement of the website. • Comparing December 2018 to December 2019, there was a decrease in overall web traffic. This shows a decline in growth and engagement year-to-year. Pageviews: • The total Pageviews during the months of January to May and October to December were 548,176.
Web Traffic: • Web traffic peaked in 2019 during the months of June to September. This may be due to the marketing and promotion of the annual NBMBAA conference. • Web traffic increased by almost 800% from June to September. This shows an improvement in awareness and engagement of the website during those months.
Pageviews: • The total Pageviews during
the months of June to September 2019 were 2,169,742.
Avg. Session Duration: • The website experienced an increase, month-over- month from January to September.
Avg. Session Duration: • The average session duration
decreased by more than 50% from September to October. This shows a decline in how much time a user spent on the website.
NATIONAL BLACK MBA ASSOCIATION ® BRAND AUDIT & ASSESSMENT
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