NBMBAA - Brand Audit & Assessment

Brand Recommendations After a full audit and assessment, we have discovered enough identifiable gaps, inconsistencies, and inefficiencies to recommend a full rebrand of NBMBAA regarding the 10 brand assets we audited and assessed. Below is a list of our recommendations.

*We’ve color-coded each bullet point to indicate which recommendation needs to happen…

Before the Rebrand

After the Rebrand

1. Brand Guidelines: a. When creating Brand Guidelines, keep your corporate/company Brand Guidelines separate from your event/conference Brand Guidelines. b. Add the fonts used in the logo to the Brand Guidelines. c. Define the meaning and purpose of each font used in the Brand Guidelines. c. Add the RGB number, CMYK number, and Hex number to the color palette for each color in the Brand Guidelines. d. Define the meaning and purpose of each color used in the Brand Guidelines. e. Define how promotional materials are to be used in the Brand Guidelines. f. Define how signage is to be used in the Brand Guidelines. g. Define how social media graphics are to be used in the Brand Guidelines. h. Define how the website is to be used in the Brand Guidelines. i. Define which stakeholders will need access to the Brand Guidelines (ie. Head of Marketing, Chapter Presidents, Graphic Designers, Web Content Managers, Social Media Managers, Agencies, Photographers, Contractors, Freelancers, etc.), clearly define how they need to use it, and ensure that anyone who creates any type of brand asset, creative, or material adheres to it. j. Host an annual Brand Guidelines training with your key stakeholders, staff, and departments to review, update, and get overall buy-in to adhere to the Brand Guidelines within all departments. The Brand Guidelines is a living and breathing document that holds an organizations brand and use of brand assets together. Detail Brand Guidelines are vital to ensure brand consistency.

NATIONAL BLACK MBA ASSOCIATION ® BRAND AUDIT & ASSESSMENT

21

Made with FlippingBook - Online magazine maker