2. Colors: a. One way you can improve your brand colors is by narrowing them down to a primary color and a secondary color. These should be your brand colors. Great brands with memorable colors usually only have 1 to 2 colors in their brand (ie. Chick-fil-A, Pepsi, Target, Bank of America, Best Buy, Starbucks, Coca Cola, Amazon, Shell, etc.). Here are examples of popular brands that have 1 to 2 colors in their brand:
b. Choose brand colors that align with the brand message, mission, vision, and core values of the organization. These brand colors should blend well together and complement each other visually. Here are 2 examples of logo brand colors that each blend well together:
NATIONAL BLACK MBA ASSOCIATION ® BRAND AUDIT & ASSESSMENT
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