f. When creating conference logos for events/conferences, be mindful of the placement of the conference logo in relation to the corporate logo. Instead of stacking the conference logo underneath the corporate logo or combining them as one logo, keep them separate as 2 logos. Or size the text for the conference logo so that it doesn’t clash, compete, or clutter the corporate logo. Otherwise, both logos will be harder to read when the size is reduced and/or placed on various brand assets. Here are examples of organizations that have proper placement of their corporate logo and conference logo, or a combined logo:
5. Photography: a. Capture “lifestyle” moments that feel candid and not planned (specifically photos of people at work, walking, working at their business, working with a team, reading, planning, etc.). b. Capture photos of what members look like at work, in meetings, and at events when they are wearing casual attire instead of a business suit. c. Capture up-close photos of people attending events and social gatherings (specifically photos of people not looking at the camera - who are smiling, taking notes, laughing, thinking, using technology, etc.). d. Capture up-close photos of speakers speaking (specifically photos of their hand gestures, facial expressions, and personality). e. Capture wide-angle photos of the audience or the event space (both indoor and outdoor). f. Capture candid photos of people together (specifically photos of people not looking at the camera - who are collaborating and working together, greeting each other, talking and laughing together). g. Look for moments that have character, personality, and an overall reaction. These moments capture more of the mood, experience, and tone of your events and gatherings.
NATIONAL BLACK MBA ASSOCIATION ® BRAND AUDIT & ASSESSMENT
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