h. Consider staging professional photoshoots to capture specific and intentional moods, experiences, and lifestyle shots. i. Avoid using the original raw photos for promotional purposes. Instead, define a specific type of retouching treatment and/or filter that should be applied to all photos that will be used for promotional purposes. Here are examples of images of events, speakers, attendees, and professionals that have been properly retouched and edited (notice the image quality and color dynamics):
j. Choose your best photos and apply retouching edits, treatment, and/or filters before using them for promotional purposes on your website, social media, print material, etc.). Here are examples of the before and after of photo retouching:
k. Be mindful of your organization’s brand message, mission, vision, and core values when deciding what moments to capture when photgraphing.
NATIONAL BLACK MBA ASSOCIATION ® BRAND AUDIT & ASSESSMENT
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