6. Promotional Material: a. One of the ways you can improve your brand is by creating visually appealing promotional material that captures your brand message and captivates your viewer. The use of fonts, colors, images, and graphics are all important in creating layouts and templates for your promotional material. b. Create layouts and templates that are both modern and creative, and can be reused as promotional material. This helps to ensure that there is brand consistency with the use of color, fonts, images and graphics. c. Reduce the amount of design elements and information/text used in your promotional material designs so that the design isn’t cluttered or hard to read. d. Here are examples of promotional material that are modern and creative:
e. To see other examples of promotional material like this, you can research words like “brochure”, “poster”, “flyer”, and “booklet” designs online using sites like dribbble.com and behance.net. Use the examples above and others on the sites mentioned to get design inspiration and to identify how fonts, colors, images, and graphics, and layouts are incorporated.
NATIONAL BLACK MBA ASSOCIATION ® BRAND AUDIT & ASSESSMENT
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