8. Social Media: a. Facebook: Facebook is a conversational and video-content driven platform.
• Focus less on just posting content and more on creating opportunities for engagement with followers and fans on each social network (specifically Facebook, Instagram, and Twitter). For example, ask interesting questions and create polls to get feedback and responses, hold contests, do trivia, etc. Turn your posts into opportunities to create engagement with others. • Video converts well on Facebook. Posting clips of the events (ie. sessions, speakers, testimonials, interviews, etc.) to get engagement. • Quotes convert well on Facebook. Taking a quote and turning it into a post is a great way to get engagement. Avoid using quotes from outside people or random quotes that have already been created into graphics. • Gifs convert well on Facebook. Taking a video clip from an event and making a 3 to 5 second gif is a great way to get engagement. • Create more posts that have captivating titles at the top with a photo underneath. Our assessment showed that these posts get the most engagement. • Post portrait photos with a caption that highlight the success and story of African American professionals. Our assessment showed that these posts get the most likes and shares. • Create templates that have a consistent branded look and feel for the social media graphics. • Post more content about your members, chapters, Chapter Presidents, and chapter-related events. • Encourage your members to share any posts you publish to Facebook. b. Instagram: Instagram is a photo sharing platform. • Videos converts well on Instagram. Posting clips of the events (ie. sessions, speakers, testimonials, interviews, etc.) to get engagement. • Instagram allows you to add up to 30 hashtags to a post. Along with using hashtags specific to NBMBAA, also consider using hashtags that would be popular for people to search and relevant to your industry. This makes it easier for Instagram users to find you when they search these hashtags. Using more relevant hashtags helps garner a greater reach. Examples of relevant popular hashtags include #business, #career, and #success. • Create more posts that have captivating titles at the top with a photo underneath. Our assessment showed that these posts get the most engagement.
NATIONAL BLACK MBA ASSOCIATION ® BRAND AUDIT & ASSESSMENT
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