• Post portrait photos with a caption that highlight the success and story of African American professionals. Our assessment showed that these posts get the most likes and shares. • Create templates that have a consistent branded look and feel for the social media graphics. • Post more content about your members, chapters, Chapter Presidents, and chapter-related events. • Encourage your members to share any posts you publish to Instagram. c. LinkedIn: LinkedIn is a social media platform geared to professionals. • LinkedIn is a great place to post your professional content and blogs. Writing industry-related blogs and posting them on LinkedIn with a compelling title and image is a great way to get engagement. • Make sure you follow all of your members on LinkedIn and invite them to follow you. • Post more content about your members, chapters, Chapter Presidents, and chapter-related events. • Encourage your members to share any posts you publish to LinkedIn. d. Twitter: Twitter is an online news, microblogging and social networking site where users communicate in short messages called tweets. • Twitter is best used to spark conversations or to join conversations. Create conversations that your followers and members can join on Twitter. Or search for conversations that are relevant to your industry and join those conversations by commenting and providing insight and expertise. • Create polls on Twitter to gather insight from your followers and to increase engagement. • Incorporate more hashtags in your tweets (ie. Your #career in #business depends on how smart you work, how long you stay, and how many relationships and #partnerships you #create). • Post more content about your members, chapters, Chapter Presidents, and chapter-related events. • Encourage your members to share any posts you publish to Twitter.
NATIONAL BLACK MBA ASSOCIATION ® BRAND AUDIT & ASSESSMENT
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