9. Stationery: a. One of the ways you can improve your brand is by having beautiful stationery. Your stationery gives a person a glimpse into your brand. It’s a tangible item in their hand that represents the look, feel, and personality of your brand. Whether it’s a business card, letterhead, envelope, notepad, pen, button, folder, or coaster, they are all touchpoints that should connect people to your brand. So the use of your corporate fonts, logos, and brand colors are important on stationery. b. Incorporate more creativity and use of color in your stationery. c. Find creative ways to be more memorable with your stationery, whether its by choosing a different type of print material or size for your business card, or having a fun design for your letterhead or folder. Here are examples of stationery that are modern, creative, and fun:
d. To see other examples of stationery like this, you can research “stationery”, “business card”, or “envelope” designs online using sites like dribbble.com and behance.net. Use the examples above and others on the sites mentioned to get design inspiration and to identify how fonts, colors, images, and graphics, and layouts are incorporated when creating stationery.
NATIONAL BLACK MBA ASSOCIATION ® BRAND AUDIT & ASSESSMENT
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