Accidents can happen anywhere, including in your own home. While you might expect that most accidents occur on roads or in public places, they also happen in the home or apartment where you live. If you rent, you might have recourse if you sustain an injury from improper upkeep of the property where you live. A recent case we settled involved a woman who had lived in her Nassau County home as a tenant for 17 years. As time passed, the driveway to the house became cracked, uneven, and warped. The disrupted concrete created a hazardous condition that made a trip and fall likely. One day, it happened. Our client fell and severely injured her hand, requiring multiple surgeries. As with all personal injury cases, the injury suffered is only one factor that needs to be considered. Accidents at a person’s own home can be tricky because the insurance company defending the homeowner is able to argue comparative negligence to try to reduce damages claimed. Arguments that the homeowner knew about the problem go both ways, as the defense might argue that the tenant living at the property also should have known about the problem and avoided it. If the tenant is found partially negligent for the injury, it can reduce the compensation that the injured tenant might have otherwise received. Regardless, we were able to succeed and obtain a significant settlement for our client. They say a picture speaks a thousand words, and the ones we took and located in this case certainly did. The extent of the disrepair present in the driveway made it very clear the landlord had been negligent in not repairing the property. Thanks to Google Maps, we also had evidence of how the driveway deteriorated over time. While these cases can be challenging to win, tenants should know that they have a right to sue if they’re injured because of negligence in the maintenance of their home or apartment by their landlord. There’s no need to accept the many costs associated with an injury that was not your fault. Landlords are responsible to keep their property in a reasonably safe condition and often are held responsible to pay for damages that result from improper upkeep. Call Friedman & Simon if you believe you may have a case, and we’ll be glad to review your options. BUT LANDLORD NEGLIGENCE CAN CAUSE INJURIES Home Should Be Safe
Build Loyalty With Storytelling Marketing
Tell a Story and Gain a Following
We all love stories. Be it books, movies, or current events, we can’t help but thrive on storytelling in our everyday lives. We even process information better when it’s told as a narrative. A study by psychologist Jerome Bruner discovered that people were 22 times more likely to remember a fact when embedded in a story. That makes storytelling a powerful tool to reach your audience. Storytelling marketing is when brands use a narrative to convey their message. In our era, consumers require more than a basic display of your product. Consumers are searching for why they should trust — and buy from — you. The best way to do this is to utilize storytelling marketing. Not only will it help customers better understand your business, but it also humanizes your company. HOW CAN STORYTELLING BENEFIT YOU? Businesses worldwide have been reaping the benefits of storytelling, and it has worked well enough to become the new standard. Whether you’re sharing why you started your business or adapting stories that align with your company’s beliefs, storytelling marketing can:
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Make your brand memorable
Separate your business from competitors
Share your message and ideas
Build a connection with potential customers
GET STARTED ON STORYTELLING MARKETING. While the benefits of storytelling marketing are clear, it’s a bit more challenging to execute. You might struggle with your story and what you should share. Consider what motivated you to start your business. Entrepreneurship isn’t for the faint of heart, and there must be various reasons for this endeavor’s importance to you. List all the events and ideas that led you here. Next, design your anecdotal story to align with the ideals of your desired audience. Instead of sharing your story, you could create a tale with powerful metaphors and a lively narrative to draw in your audience. Whatever approach you take, storytelling marketing will ensure you leave a greater impression.
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