W ith the Internet putting the world at customers’ fingertips, this is a shopper’s market. Shoppers are no longer limited to purchasing what their local stores offer. They seek out the best. And honestly, that is why Melaleuca is growing so much—because we have the best products available today. Our products are the heart and soul of Melaleuca. New customers are enrolling because of the products. Seasoned customers return for them. Melaleuca has a remarkable 96% month-to- month reorder rate because customers want our products in their home again and again. At Melaleuca, we’ve always believed that customer loyalty begins with product education. When customers know what makes Melaleuca products unique and superior, they’ll never want anything else. As Melaleuca’s new Director of Field & Product Training, I’m excited to expand the knowledge around Melaleuca’s products to help every Marketing Executive reach new customers. Understanding what makes Melaleuca products irresistible is simple. You don’t need to have a degree in chemistry or be an expert in product formulation. You certainly don’t need to overwhelm yourself and know everything about everything. The most important aspect to educating yourself is to know how to answer questions your customers may ask you or at least where to go to find the answers. And everyone can do that!
Enhancing Lives Through Product Knowledge
27 JULY 2017 | MELALEUCA.COM
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