Board Converting News, August 22, 2022

Winning The War (CONT’D FROM PAGE 1)

AIR CONVEYING CORPORATION is a recognized leader in the industry of Pneumatic Conveying Systems and has been in business since 1968. As an equipment manufacturer rather than simply a sales organization, we have complete control over the quality of material and products which make up your proposed system. Our equipment is found in Printing, Folding Carton and Corrugated plants throughout the country and the world.

peers,” said Toronto-based management consultant Ran- dall Craig ( ). “They tend to consume more of their content on TikTok and Instagram. So that’s where companies need to make their presence known.” Posting on such media carries risks and complications of its own. The #1 problem is setting the right tone. Just duplicating the stuff sent to traditional media outlets won’t cut it. Instead, posts have to reach the younger crowd through a flavor of irreverence — something normally at odds with the corporate image. Asking an employers’ current crop of Gen Zers to help post is a good idea. So is establishing a presence on a number of platforms, respecting the milieu of each. “Posts on LinkedIn or your corporate website need to be more traditional, while posts on Instagram, Twitter, or TikTok may be more playful,” said Craig. Current workers can also perform a recruiting function on other vehicles. “Encourage employees to share open positions on messaging apps such as WhatsApp, Face- book Messenger, and through texting,” said Craig. “Private shares of such information come with implicit third-party endorsements.” Finally, employee referral programs can play a vital role in attracting quality people. “Employers need to make it easy for everyone to recruit, and give them enough reward CONTINUED ON PAGE 26

AIR CONVEYING CORPORATION PH: 901-454-5016 FAX: 901-324-7979 e-mail: •

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