Board Converting News, August 22, 2022

BoardConverting Serving the North American Corrugated and Folding Carton Industries for 38 years August 22, 2022 VOL. 38. NO. 34

Winning The War For Workers In A Candidate-Driven Market BY PHILLIP M. PERRY How do you find good workers? And how do you keep them once they’re hired? Those questions have become top of mind for employ- ers everywhere. Job candidates are scarce on the ground. The few who entertain offers end up turning them down. And too many of the ones actually hired go AWOL the first day of work. It’s all part and parcel of a tight labor market that shows no sign of loosening any time soon.

Tavens Packaging Acquires Two Ohio Manufacturers Bedford Heights, Ohio based Tavens Packag- ing & Display Solutions has acquired two Ohio manufacturing companies: Mansfield, Ohio based Corpad Company and Ontario, Ohio based Sash Foam Works. The acquisitions were effective as of June 27, 2022. Corpad Company is a corrugated pack- aging manufacturer. The purchase of Corpad allows Tavens to provide its customers an ex- panded product mix of large format cartons and mini flexo cartons, as well as the ability to efficiently produce small quantities. Sash Foam Works is a custom packaging foam fabricator. With Sash, Tavens can now reach into markets that require foam use, ad- vancing the company’s long-term strategy to completely serve all its customer’s packaging needs. “The acquisitions are a perfect fit as Cor- pad’s equipment greatly complements Tav- ens’ existing capabilities and vastly expands our service area,” said Tavens President Mike Schaefer. “The addition of Sash also allows us to offer protective packaging products to our existing customers, as well as expand our markets to include foam buyers.”

The root problem lies in today’s fastest growing workplace demo- graphic. People under the age of 25 — the so-called Gen Zers — dif- fer substantially from previous generations. “The candidate pool has changed dramatically from the past,” said Mel Kleiman, Director of Houston based Humetrics, an employment consulting firm ( humetrics. com ). “They differ in their job expectations and in how they communi- cate with employers.” Cast Your Net Approach Gen Zers the right way, goes the reasoning, and you’ll boost the odds of good hires sticking around. The first thing to under- stand is the young generation’s high level of trust and devotion to the Internet. “Employers really have to spend their biggest recruiting dol- lars on social media,” said Don Phin, a management consultant in Coro- nado, California ( ). “That’s where Gen Zers hang out.” But which social media, exactly? Turns out it makes a difference. “Gen Zers generally are not on Facebook like some of their older CONTINUED ON PAGE 24


WHAT’S INSIDE 6 BCN Seeks Submissions For 9/19 Issue At Corrugated Week 8 B2B Industrial Packaging Acquires Springfield Corrugated 12 AICC Canada/CCCA Tabletop Conference Slated For October 14 Rand-Whitney Raises The Final Beam On New Facility In MA

2 August 22, 2022

AVERAGE CONTAINERBOARD PRICES The average prices reported are tabulated from prices PAID by various sources throughout the United States the week previous to issue. Prices in some areas of the country may be higher or lower than the tabulated average. The prices tabulated here are intended only for purposes of reference. They do not connote any commitment to sell any material at the indicated average. Transactions may be completed at any time at a price agreed upon by seller and purchaser.

REGION E. Coast Midwest Southeast Southwest

42# Kraft liner

26# Semi-Chem. Medium

$1005.00-1010.00 $1020.00-1030.00 $1020.00-1030.00 $1020.00-1030.00 $1050.00-1060.00 $1023.00-1032.00

Short Ton Del. Short Ton Del. Short Ton Del. Short Ton Del. Short Ton Del. Short Ton Del.

$940.00-990.00 $955.00-975.00 $955.00-975.00 $955.00-975.00 $975.00-995.00 $958.00-978.00

West Coast U.S. Average

SHEET PRICES BY REGION (AVERAGE) Per 1MSF, local delivery included, 50MSF single item order, truckload delivery. Sheets

E. Coast Midwest South-SW S. CA N.CA/WA-OR US Aver.

200# 275#



$62.69 $82.80

$85.35 119.54

$73.13 101.29





More box makers, brokers and end users are relying on the containerboard pricing in Board Converting News to negotiate their contracts than ever before.








107.46 118.45

114.69 129.32

116.54 137.25 117.82 145.56

141.08 148.46

122.76 131.80

CANADIAN SHEET PRICES (AVERAGE) In Canadian Dollars, per 1MSF, local delivery included, under 50MSF single item order, truckload delivery. 200# 275# Oyster UC 275#DW 350#DW $78.56 $99.18 $9.00 $96.32 $105.83 CANADIAN LINERBOARD & MEDIUM The average prices reported are tabulated from prices PAID by various sources throughout Canada. Prices may be higher or lower in various areas of the country. The prices tabulated here are intended only for purposes of reference. They do not connote any commitment to sell any material at the indicated average. Transactions may be completed at any time at a price agreed upon by seller and purchaser. Prices are Canadian $ and per metric ton.

See the current prices every week right here on Page 3.

Len Prazych at 518-366-9017

42# Kraft Liner 26#

Semi-Chem Medium

East West


$960.00 $995.00



August 22, 2022

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Tavens Packaging Acquires (CONT’D FROM PAGE 1)

Tavens’ purchase of both Corpad and Sash serves its strategic growth plan that includes organic growth as well as growth through acquisition. “Both Corpad and Sash have excellent teams in place and we are confident that the sum is much greater than the individual parts,” added Schaefer. “Together Tavens, Corpad and Sash are perfectly poised to take advantage of each other’s offerings and greatly benefit customers.” CompanyBox Invests In Kolbus RD 115S Flexo Rotary Die Cutter Charlotte, North Carolina based CompanyBox has announced the recent purchase of a three-color Kolbus RD 115S Flexo Rotary Die Cutter with inside print capabilities to increase printing capacity and expand its operations. With a planned install date of January 2023, this will be the newest addition to CompanyBox’s fleet of eight existing converting machines, as well as four digital printers. The German built RD 115S is the newest innovation from Kolbus, introduced to the industry at SuperCorr Expo 2021, in Orlando, Florida. This is a modular machine with up to eight print units, including optional top print. This machine comes well equipped with advanced technology, including image stretch/shrink functionality, a feed unit with repeatable sheet separation with servo driven feed wheels and lift grid, and a rigid cast iron frame die cutter module. The inside printing capability is expected to open doors for growth into new markets. “The RD 115S will allow CompanyBox to offer their customers a more dynamic product mix. With the top print module, the ability to produce a beautiful box with inside and outside print in one pass will reduce setup time and increase production,” said Ryan Clark, Sales Manager, Kolbus America. “We are looking to more than double our capacity this coming year,” says Louie DeJesus, CEO of CompanyBox. “Thanks, in part, to printing partners such as Kolbus, we look forward to providing our customers with greater flexibility in printing and shorter lead times come early next year.” “Kolbus is again making an impact in the corrugated market. I believe customers are seeing the build quality, engineering, and capabilities as the forefront of the flexo rotary die cutter market,” said Clark.


August 22, 2022

BCN Seeks Submissions For 9/19 Issue At Corrugated Week 2022 Attention all box makers and suppliers! Please be advised that you and your team should continue to make Board Converting News part of your Corrugated Week 2022 marketing plans. Send your press releases, informational articles and any other company news you would like to see featured in our big September 19 issue, which will be distributed at Corrugated Week in San Antonio, Texas. This is your opportunity to be highlighted in one of the biggest and most anticipated issues of the year that will guarantee you the most exposure possible during the nearly week-long event. As the undisputed source of in- formation and the only weekly publication -- in print and oline -- serving the North American corrugated and fold- ing carton markets, we want to help share your successes with the industry. Are you planning to stage a unique display during Corrugated Week? Do you want to showcase a new tech- nology? Would you like to announce an expansion or a new appointment? Let us know. The deadline is Friday, September 2. Please send your news to Len Prazych, Ed- itor-in-Chief, or Susan Riley, Associate Editor, Meanwhile, we are counting down the days to Corru- gated Week 2022. We look forward to seeing you there!

Box Shipments ( U.S. Corrugated Product Shipments) Industry Shipments In Billions of Square Feet Month June 2022



Percent Change Avg Week Percent Change

2022 2021

34.771 35.948


7.903 8.170


Industry Total

Year-to Date

June 2022



Percent Change Avg Week Percent Change

2022 2021

205.855 208.569


8.019 8.170


Industry Total

Containerboard Consumption (Thousands of Tons)



Percent Change Year-to-Date Percent Change

2022 2021

2.8451 2.9436


16.8851 17.0466


Container Board Inventory - Corrugator Plants (Thousands of Tons)

Corrugator Plants Only


Percent Change Weeks of Supply

Percent Change

Jun. May

2.4415 2.3469


3.8 3.6


Shipping Days




2022 2021

22 22

127 126

SOURCE: Fibre Box Association

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B2B Industrial Packaging Acquires Springfield Corrugated Box B2B Industrial Packaging, a GenNx360 company, recently announced the acquisition of Springfield Corrugated Box. Inc. in Agawam, Massachusetts. “This acquisition will allow us to provide more resourc- es to our East Coast clients while enhancing the services Springfield Corrugated Box clients have always enjoyed,” said B2B Industrial Packaging CEO Bill Drake. “As with every acquisition, we are laser-focused on ensuring that clients and employees only experience positive changes. One aspect that will not change is the unwavering dedica- tion to excellence that both companies embody.” Springfield Corrugated Box has been a full-service pro- vider of corrugated products since 1979. The business is rooted in a commitment to strong client relationships and satisfied employees. The mission of Springfield Corrugat- ed Box is to consistently provide the highest quality ser- vices in corrugated products and shipping supplies. The company, along with B2B Industrial Packaging, adheres to quality standards that are unsurpassed in the industry. “Our management team, support staff and our valued employees are excited about the merger with B2B Indus- trial Packaging and are here to continue to service and support our customers and vendors better than ever,” said Springfield Corrugated Box President Bern Goodman

Springfield Corrugated Box’s clients will enjoy B2B In- dustrial Packaging’s nationwide distribution network and strong portfolio of channel partners, along with a much larger product selection and more comprehensive ser- vices. In keeping with B2B Industrial Packaging’s com- mitment to being “Your National Neighbor,” Springfield Corrugated Box clients will continue to receive the same individual attention they have come to rely on. As an advisor for Springfield Corrugated Box, Scott Daspin of Triad Securities Corp said, “I was pleased to play a key role in this highly beneficial acquisition. The person- al service that Springfield Corrugated Box continues to provide is now powered by the national-scale resources that define B2B Industrial Packaging.” This is the 24th acquisition in 13 years for B2B Industrial Packaging, one of the fastest-growing industrial packaging companies in the U.S. The company previously acquired Western Metals, Pac Fast, Empire Systems, Empire West Solutions, Master Packaging and Allen Packaging in Cal- ifornia; All Packaging, Central Packaging and MillerBevco in Kansas; Alpine Packaging and Western Packaging in Or- egon; AMW Packaging Supply, Pioneer Packaging World- wide, Nelson JIT, and B&S Supply Co in Arizona; Lewis Industrial Supply, and Accurate Packaging & Fulfillment in Pennsylvania; Fibers of Kalamazoo in Michigan; and Le- sker Corporation, Anasco, Inc., Rapid-Pac, and Direct In Supply in Illinois. Visit for more information.

8 August 22, 2022



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Akers Packaging Service Group Names Marino New President

Flaherty To Leave ICPF With A Legacy Of Success

Middletown, Ohio based Akers Packaging Service Group has appointed Gene Marino as its President. Marino most

The International Corrugated Packaging Foundation (ICPF) has announced that its President, Richard Flaherty, will be leaving the Foundation in October for a new opportunity.

recently served as Executive VP for Akers Packaging since joining the company in August of 2020. Previ- ously, he worked in leadership po- sitions at Rusken Packaging, Evolu- tion Capital Partners, and Innerpac. “Gene has a wealth of experience in the corrugated industry and in grow-

Tim Bergwall, ICPF acting Chair- man, will work with the Board of Di- rectors in the coming months to ini- tiate a search for a new leader. “On behalf of the ICPF Board and the in- dustry, we would like to thank Rich-

Gene Marino

Richard Flaherty

ing companies organically and by acquisition,” said CEO Bill Akers. “He embraces our values and will continue to lead our company in our dedication to delighting our cus- tomers, delivering innovative solutions quickly!”

ard for his 16 years of service and valuable contributions to ICPF,” Bergwall said. “Among its many accomplishments under Richard’s leadership, the Foundation raised signifi- cant funding to establish or expand corrugated packaging

programs at 19 Universities and created a pipeline through which 100 – 150 students are annually recruited to the corrugated packaging industry.” Flaherty stated that the Foundation is well positioned for continued success into the future. “It has been very fulfilling to serve as a leader and president of ICPF and I will miss regularly seeing many industry friends, including former students who discovered the potential of the corrugated packaging industry through ICPF.”


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ARC Int’l Adds Jarrett To Tech Service Team

Charlotte, North Carolina based ARC Inter- national has announced that Dave Jarrett

has joined their tech- nical service team. Jarrett brings well over 20 years of flexo experience in ink and anilox roller/sleeve sales and service. “We’re extremely

Balemaster’s network of service providers across North America have capabilities ranging from emergency breakdown service to planned maintenance, and more. Combined with our multi-million dollar parts inventory at our Indiana factory, you can see how we’ll keep you maintained – and sustained – at a high level for years to come.

Dave Jarrett

fortunate to have someone on board with such seasoned skills as Dave’s,” said ARC President and CEO, Micheal Foran. “His ex- perience will surely be an asset to our cus- tomers.” ARC International’s team of engineering, coating, engraving and printing specialists have developed and introduced many new exclusive materials and engravings that have set the industry standard for many printers. Jarrett can be reached at djarrett@

(219) 663-4525 | www. balemaster .com MAKING YOUR BALING PROCESS MORE PROFITABLE.

10 August 22, 2022

AICC Canada/CCCA Tabletop Conference Slated For October

The Perfect Combo Get Peak Performance From Your Equipment with Matched Component Sets

Canada’s premier one-day event for professionals in the corrugated and containerboard industry is slated for Oc- tober 27. This year’s theme, “Corrugated Connections: Better Together,” is a celebration of the how the industry and its people have changed and grown despite the chal- lenges over the last two years. It is the ideal chance to net- work, collaborate, to inspire and be inspired by exclusive member exhibits.

AICC Canada is in search of lead- ers in the corrugated and container- board industries to speak and exhibit the latest developments and trend ideas. This is an excellent opportu- nity to introduce your organization, products, and services to AICC Can- ada members.

Daron Roberts

The keynote speaker is Daron K. Roberts, a former Harvard Law student-turned NFL coach and author of the

Nothing’s more rewarding than a couple made for each other. That’s why the engineers at ARC International have focused their skills and talents on

bestselling book, “Call an Audible.” Roberts is the founding director of the Center for Sports Leadership and Innovation at the University of Texas and host of the industry-lead- ing podcast, “A Tribe Called Yes.” Other presenters include Michael Sbrocchi, Vice President of Speedy

crafting perfect matches between the components that must work in tandem on your exo folder gluers and die-cutters:

Michael Sbrocchi

Transport, who will be speaking on “Trucking & Transpor- tation: Disruptions, Pressures and Opportunities”; Rachel

Kagan, Executive Director of The Paper & Paperboard Packaging En- vironmental Council (PPEC); Charles Malo, President and Chief Operating Officer, Cascades Containerboard Packaging, and Mike Lafave, Senior Vice President and Chief Operating Officer, Containerboard and Packag-

• Anilox Rollers and Ink Chambers • Anilox and Wiper Rollers • Feed and Pull Rollers • Glue and Meter Rollers You can achieve the press speeds and print quality you need to ll your most demanding orders by pairing your team with The ARChitects of Flexo. Contact ARC today to learn how these engineered matches of exo folder gluer and die-cutter components (new or reconditioned) can help you achieve a more perfect union of production and prots.

Rachel Kagan

ing, Kruger Inc., who will be featured in a live recording of the “Breaking Down Boxes” podcast. Please note the tradeshow will be at a new location this year: The Design Exchange, 234 Bay Street, Toronto, Ontario, M5K 1B2, Canada. Accommoda-

Meet us in Booth #518

Charles Malo

tions will be at the Sheraton Centre Toronto Hotel, 123 Queen Street West. Rooms are available for check- in on October 26. Cost is $339. For booking, email Please make your reservations soon because rooms are limited. Visit for more information and to reg- ister for the event. Mike Lafave

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Rand-Whitney Raises The Final Beam On Its Largest Facility In Boylston, MA

Rand-Whitney President and CEO, Nick Smith, was recently joined by PROCON Managing Directors John Stebbins and Jennifer Stebbins Thomas and other members of the design-build and subcontractor teams for a beam signing and “topping off” ceremony at the site of what will soon be Rand-Whitney’s largest corrugated packaging facility. The raising of the beam represents a major milestone in the construction of

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the state-of-the-art manufacturing facility. When fully operational in the Spring of 2023, the new 373,500-square-foot packaging facility will man- ufacture 350 million boxes annually. Smith opened the event discussing the importance of the new man- ufacturing building for the company to meet growing demand, while providing the most efficient, cost-effective services possible for their customers. The world class facility represents Rand-Whitney’s largest investment in equipment and capacity. The state-of-the-art, sustainable building will feature efficient robotics and automation equipment. “This milestone represents an exciting moment in the history of our company,” said Smith. “Rand-Whitney Container remains committed to investing in improvements that will benefit and support our valued cus- tomers. Today is also a milestone in our partnership with the Boylston community and we look forward to being a big part of this community for decades to come. I want to thank the entire PROCON design and con- struction team for creating this landmark moment.” Rand-Whitney collaborated with PROCON as the design-builder for the packaging facility, as well as another 300,000-square-feet warehouse on the site expected to be completed and leased out by Rand-Whitney in late Spring of 2023. This is the fourth construction project collaboration between the two companies. “We have a great group of companies including Borggaard sitework, Diaz Construction, Norgate Steel, Steller Steal, Brookside and hundreds of people making this beam signing and topping off a reality,” said John Stebbins. “It’s great that you can all be here to share in the excitement as we head into the final stretch of the construction process. All of your work has been exemplary and and it reflects the quality of a great company like Rand-Whitney.” 14 August 22, 2022 Members of the PROCON construction team prepare to secure the final beam on Rand-Whitney’s newest and largest corrugated packaging facility.

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NAM: Lower Energy Prices Moderate Inflation In July

The Consumer Price Index has risen 8.5 percent over the past 12 months, down from 9.1 percent in June, which was the fastest since November 1981. Core inflation in- creased 5.9 percent year-over-year in July, the same pace as in June. Core inflation has decelerated since March (6.5 percent), which was the highest since August 1982, but continues to rise at a very strong pace. Overall, price pressures for consumers are likely to remain elevated over the coming months, but these data offered some comfort, with signs of possible cooling in inflationary pressures. With more favorable comparison months moving forward, core price growth on a year-over- year basis should continue to moderate somewhat, albeit at still-high rates. The current fore-cast is for year-over- year growth in the CPI to be 6.5 percent at year’s end, with core inflation at 5.0 percent. Likewise, producer prices for final demand goods and services fell 0.5 percent in July, pulling back from the 1.0

Lower energy prices helped moderate inflation measures in July, according to Chad Moutray, Ph.D. and Chief Econ- omist at the National Association of Manufacturers (NAM). After soaring 1.3 percent in June, the fastest monthly in- crease since September 2005, consumer prices were flat in July. Declining energy costs, which fell 4.6 percent in July, helped provide some welcome relief, with gasoline prices off 7.7 percent. Food prices were up 1.1 percent. The average cost of regular gasoline nationally was $4.038 per gallon on Aug. 8, the lowest price since Febru- ary 28, according to the U.S. Energy Information Adminis- tration. A similar measure from AAA reported that gasoline prices averaged $3.978 per gallon nationally last week, falling below $4 for the first time since early March.

percent gain in June and declining for the first time since April 2020. Over the past 12 months, producer prices for final demand goods and services have risen 9.8 percent, down from 11.3 percent in June and the lowest year-over-year rate since October. Meanwhile, core producer prices increased 5.8 percent year-over-year, continuing to decelerate since hitting a record 7.1 percent in March but remaining highly elevated. These data will likely provide mixed com- fort. On the one hand, it is encouraging to see some deceleration in these measures, but even with some easing, prices contin- ue to rise at very elevated levels. For their part, manufacturers continue to cite rising raw material costs as their top challenge, followed closely by supply chain and work- force challenges. The Federal Open Market Committee might increase the federal funds rate by 50 basis points at its Sept. 20–21 meeting in- stead of the 75 basis point hike that some were calling for after the strong labor mar- ket numbers the week before. Incoming data will help to frame the size of the rate hike not only in September, but also for the November 1-2 and December 13-14 meetings. My view is that there will be 25 basis point federal funds rate hikes at each of the final FOMC meetings this year. Another complication for the Federal Re- serve is falling labor productivity for nonfarm businesses, with soaring compensation and unit labor costs. That said, manufacturing la- bor productivity jumped 5.5 percent at the annual rate in the second quarter, bouncing back strongly after declining in the three previous quarters on stronger output.

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Corrugated Week To Offer Courses, Panels, Industry Topic Discussions Many exciting things are in store for attendees at Corru- gated Week 2022 on September 19-21 in San Antonio, Texas. This “Texas-Sized” event offers two courses, panels and trending industry topic discussions, including:

ing rooms on behalf of Corrugated Week or TAPPI, do not book with them. They are not connected with TAPPI. All reservations should be made directly through the hotel/ travel page on the website. Judge Denies Motion To Dismiss New-Indy Environmental Case According to local media reports, a judge has denied a motion to dismiss a lawsuit filed against New Indy’s paper mill in Catawba, South Carolina. The class action lawsuit alleges the facility is emitting a foul odor, causing numerous health issues for citizens in the surrounding communities. U.S. District Judge Sher- ri Lydon ruled earlier this month that the plaintiffs have “plausibly stated their private nuisance and negligence and gross negligence claims” against New-Indy. The Department of Health and Environmental Control (DHEC) is requiring New-Indy to improve its wastewa- ter treatment system after South Carolina DHEC officials found the company failed to maintain it in good condition due to a build-up of sludge. In addition to changes that must be made to the plant, New-Indy must also pay a civil penalty of $129,360 to DHEC. New-Indy is an independent, privately-owned manufac- turer and supplier of corrugated boxes, recycled contain- erboard and virgin linerboard in the packaging industry.

• Supply Chain Disruption • AI/Robotics/Automation • Employee Recruitment/Retention • Doing More with Less • Digital Print Panel

Don’t miss Monday’s much anticipated Golf Classic Tournament at the famous Quarry Golf Course, Tuesday evening’s real-life Texas rodeo, which are included in all full conference registrations (or $100 for guests) and two days to visit the incomparable Exhibit Floor. Additional details are being added each week, so check the website to learn more of what’s planned for your educational, informational and knowledge learning as well as the floor plan. If you are interested in being a Corrugated Week spon- sor or exhibitor, contact Linda Cohen at or directly at (914) 944-0135. An Important Message On Booking If you receive any calls or emails from travel agencies, hotel booking companies or anyone claiming to be book- It's Time

Let's Print Our Story Garrett Jackson - Director of Creative Marketing Corrugated Supplies Company, LLC Email -

18 August 22, 2022

Esko Acquires Tillia Labs

Esko, the global developer of integrated hardware and software solutions for the print, packaging, and label in- dustries, has acquired the A.I. software company Tilia Labs in a deal that delivers on the need of brand owners and converters to connect and integrate the entire value chain through upstream digitalization. Tilia Labs’ range of intelligent algorithms for sheet lay- out, estimation, and planning complement Esko’s existing software suite and the two companies will work together to develop next generation integrated solutions. “Converters are coming under increasing pressure to deliver more volume with shorter print runs to bring ver- satility to the market, while the adoption of digital print- ing continues to grow,” said Mattias Byström, Vice Presi- dent and Group Executive Product Identification, Danaher Corporation. “This acquisition demonstrates our ongoing commitment to providing integrated software and hard- ware solutions that accelerate the go-to-market process for consumer-packaged goods.” Byström explained that the combined solutions within its software platform enable Esko to better serve its cus- tomers in the packaging, label, and wide format markets. Sagen de Jonge, CEO and co-founder of Tilia Labs,

Brand Owners, Converters & Decision-makers Read BCN

Share the story of your company’s success with an ARTICLE in Board Converting News. The corrugated and folding carton industries are waiting!

Don’t keep it a secret! Articles generate leads, too!

Len Prazych at 518-366-9017


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Esko Acquires (CONT’D FROM PAGE 20)

what actions to take if they are sick or test positive for the virus. COVID-19 continues to circulate globally, however, with so many tools available to us for reducing COVID-19 severity, there is significantly less risk of severe illness, hospitalization and death compared to earlier in the pan- demic. “We’re in a stronger place today as a nation, with more tools — like vaccination, boosters, and treatments — to pro- tect ourselves, and our communities, from severe illness from COVID-19,” said Greta Massetti, PhD, MPH, MMWR Author. “We also have a better understanding of how to protect people from being exposed to the virus, like wear- ing high-quality masks, testing, and improved ventilation. This guidance acknowledges that the pandemic is not over, but also helps us move to a point where COVID-19 no longer severely disrupts our daily lives.” In support of this update CDC is continuing to promote the importance of being up to date with vaccination to protect people against serious illness, hospitalization, and death. Protection provided by the current vaccine against symptomatic infection and transmission is less than that against severe disease and diminishes over time, espe- cially against the currently circulating variants. For this rea- son, it is important to stay up to date, especially as new vaccines become available. CDC will continue to focus efforts on preventing severe illness and post-COVID conditions, while ensuring every- one have the tools, they need to lower their risk.

commented: “We have long shared a common goal with Esko of empowering businesses to improve ways of work- ing, eradicate waste and optimize operational processes to meet the challenges they face today and tomorrow. We are therefore thrilled that our technology for sheet and roll optimization, automation, planning, and estimation has been identified as a perfect fit with the market-leading Esko suite of solutions.” Byström concluded, “This acquisition also underlines our commitment to delivering the tools that serve to con- nect brands and converters upstream. For all our custom- ers continuing their digital transformation journey, the inte- gration of these next generation tools means businesses will be able to digitize, automate and connect more effi- ciently to drive significant workflow and operational ad- vantages, as well as sustainability benefits.” Visit for more information. CDC Streamlines COVID-19 Guidance To Help Public Understand Risks The Centers for Disease Control (CDC) announced the streamlining of its COVID-19 guidance to help people bet- ter understand their risk, how to protect themselves and others, what actions to take if exposed to COVID-19, and

22 August 22, 2022

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peers,” said Toronto-based management consultant Ran- dall Craig ( ). “They tend to consume more of their content on TikTok and Instagram. So that’s where companies need to make their presence known.” Posting on such media carries risks and complications of its own. The #1 problem is setting the right tone. Just duplicating the stuff sent to traditional media outlets won’t cut it. Instead, posts have to reach the younger crowd through a flavor of irreverence — something normally at odds with the corporate image. Asking an employers’ current crop of Gen Zers to help post is a good idea. So is establishing a presence on a number of platforms, respecting the milieu of each. “Posts on LinkedIn or your corporate website need to be more traditional, while posts on Instagram, Twitter, or TikTok may be more playful,” said Craig. Current workers can also perform a recruiting function on other vehicles. “Encourage employees to share open positions on messaging apps such as WhatsApp, Face- book Messenger, and through texting,” said Craig. “Private shares of such information come with implicit third-party endorsements.” Finally, employee referral programs can play a vital role in attracting quality people. “Employers need to make it easy for everyone to recruit, and give them enough reward CONTINUED ON PAGE 26

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Winning The War (CONT’D FROM PAGE 24)

to incentivize them,” said Phin. Leader boards can foster a spirit of competition while bonuses can reward success. Draw Them In Social media posts must include the right bait to make prospects bite. That means including information they want to see. “The top three things employers can put in

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their postings to attract Gen Zers are salary, benefits, and flexibility,” said Jason Dorsey, President of The Center for Generational Kinetics, Austin, Texas ( ). The salary part might seem surprising, given the repu- tation the youngest working generation has for social con- CONTINUED ON PAGE 28

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Winning The War (CONT’D FROM PAGE 26)


cerns. “Gen Zers value salary not because they’re greedy, but because of their life experience,” said Dorsey. “They went through the Great Recession with their parents, then they entered the workforce and lost their jobs because of the pandemic. Now they’re trying to make up for lost time — an impetus all the more urgent with inflation going through the roof.” Putting information in the right place is also important: These three elements must appear at the top of each job posting, because Gen Zers read only the first paragraph of posts on their mobile devices. “You need to put all the sizzle that’s normally at the bottom of your job postings all the way at the top,” said Dorsey.




One more factor to include in your job postings: stabil- ity. Again, this is not a characteristic many people would associate as important to young people. But it is — be- cause of their experiences with job losses resulting from the Great Recession and the pandemic. “Stability is a hid- den behavioral driver for Gen Zers that employers need to be talking about,” said Dorsey. Looking Good Once Gen Z candidates arrive at the workplace, they must be impressed by what they see. “The picture today is less about candidates selling themselves to employers, and more about employers selling themselves to candi- dates,” said Craig. Given the mobility of the current work- force, people today want to make sure they move to a place they want to stay. How to do it? “Each business must have a unique em- ployment proposition,” said Kleiman. “It’s the flipside of the old ‘unique selling proposition’ which told why custom- ers should patronize a company. Today employers need workers more than customers. So they have to answer the question ‘Why should prospects come work for me?’” The answer can be a detailed array of qualities, or it can be simple, noted Kleiman. “One company boiled it down to two key words: ‘The reason you come to work for us is because we care. We care about our employees, we care about our customers, we care about the community, we


28 August 22, 2022

Winning The War (CONT’D FROM PAGE 28)

tions, but content that uniquely helps potential candidates understand an organization’s culture and opportunities.” And don’t make it difficult for people to find your career page — they shouldn’t have to use the site map. One required element: video. “Gen Zers don’t read,” said Phin. “They watch.” He said that employers should post three videos. In the first, the CEO should say who the company is and where it’s going. In the second, a narrator should describe a ‘Day in the Life’ of a typical employee of the business. In the third, employees themselves should give testimonials on how attractive the company is as a place to work. Businesses should also take steps to improve their im- ages on — the website prospects use to assess prospective employers. Any negative reviews can highlight needed systemic or cultural changes. Make It Easy Given all of the above, the employer who lands the in- terest of an attractive Gen Z candidate must strike while the iron is hot. Doing so requires a streamlined hiring pro- cess. “Reduce the hoops you require candidates to jump through by judging the necessity of every hiring step,” said Rebecca Mazin, a co-founder of the Tarrytown, New York based human resources firm Recruit Right ( recruitright. net ). “If you find a candidate through social networking, for example, don’t demand a resume before you talk to them. They might not have one.” CONTINUED ON PAGE 32

care about our environment.” Part of a unique employment proposition is a company culture which is attractive to Gen Zers. “Every organization must look inward and ask, ‘Are there things we need to change in how we work with our employees and in our culture?’” said John Dyer, a consultant in team-based pro- cess improvement. “Do we need to reexamine the values we demonstrate day in and day out to develop an environ- ment that attracts the best people?” Inclusion is a vital part of that environment for a gener- ation deeply concerned about social issues. “Gen Zers are the most diverse generation we’ve ever had,” said Dorsey. “They celebrate diversity and expect it everywhere.” Burnish The Image Creating an attractive work environment is one thing; getting the word out to the public is another. “Every busi- ness needs to be concerned about its employment brand- ing,” said William J. Rothwell, Professor of Workforce Edu- cation and Development at Pennsylvania State University. “What do people in the community say about working at the company?” The obvious place to start a public campaign is a com- pany’s own website. The most important section is the page with jobsite listings. “It’s surprising how few employ- ers have built great career sections on their websites,” said Craig. “And by that I mean not just position descrip-

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Winning The War (CONT’D FROM PAGE 30)

And don’t demand they fill out a job application, either. That’s making them jump through another hoop that a competing employer may not require. Mazin suggested having the candidate fill out the application as part of the onboarding process after the hire takes place. Applications should be fully completable on mobile de- vices. “Gen Zers have a different natural relationship with technology than other generations,” said Dorsey. “When they apply for a job they expect to be able to complete the entire application on their phone. And it must be easy to do.” Unfortunately, more than 50 percent of phone appli- cations are never finished, added Dorsey. That’s why it’s important to collect an email address or cell phone num- ber early, allowing the employer to send an email or text a day or two later inviting the candidate to finish the job. The

app should save the previously entered information so the candidate is spared any unnecessary work. The follow-up invitation should be heavily personal- ized with phrases such as “we think you might be a great fit” and “we would love for you to finish your application.”

Those messages can make all the differ- ence when it comes to completed applica- tions, said Dorsey. Keeping Them Aboard The hiring manager’s job isn’t done when the Gen Z candidate becomes an employee. “What gets somebody to apply is different from what will get someone to stay,” said Dorsey. Employers must work on retention from Day One. A personalized introduction to the busi- ness can make a tremendous impression. So can an entrance interview designed to discover what makes a new hire tick. “Find out why the person came to your organiza- tion,” suggested Phin. “Did they chose your company for the pay? The type of work? The location? Because their friends are there? Their answers will help you design a program that encouraged them and their friends to stay aboard.” New employees must also be trained properly. Many Gen Zers are older than pre- vious generations when first entering the workforce and they are new to the business environment. They need to learn the right behavior and attitudes. Training for Gen Zers must be done a specific way. “We often tend to think of training in terms of linear steps,” said Dors- ey. “But the younger people are not like that. They are more outcome driven, so they need to see the end scene first.” Show newcomers what success looks like, then walk them through while they have the end game in mind. Provide spe- cific examples of expected performance. Employers can ensure successful onboard- CONTINUED ON PAGE 34

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