Winning The War (CONT’D FROM PAGE 24)
to incentivize them,” said Phin. Leader boards can foster a spirit of competition while bonuses can reward success. Draw Them In Social media posts must include the right bait to make prospects bite. That means including information they want to see. “The top three things employers can put in
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their postings to attract Gen Zers are salary, benefits, and flexibility,” said Jason Dorsey, President of The Center for Generational Kinetics, Austin, Texas ( jasondorsey.com ). The salary part might seem surprising, given the repu- tation the youngest working generation has for social con- CONTINUED ON PAGE 28
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26 August 22, 2022
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