Board Converting News, August 22, 2022

Winning The War (CONT’D FROM PAGE 32)


ings through frequent check ins during probation periods. All Aboard Go where the prospects are. Give them the data they need. Then onboard new hires in a way that makes them stay. Employers can win the modern war for talent by com- bining those three elements into a powerful recruitment and retention package. “If you want to get the most out of Gen Zers, you’ve got to support them on every dimension,” said Craig. “If you do that, they will perform, and tell their friends to come work at your shop. And when they do leave they’ll post good things about your company on Glassdoor.” Above all, employers must create a dynamic workplace that catches the eye of Gen Zers. “It’s easy for people in business to get caught up in what they do,” said Phin. “But it’s who they are that makes the difference. Employers who are attractive don’t have to worry about finding anybody.” How to Solve The No-Show Problem You hire a bright prospect. They sound enthused. You schedule their first day on the company calendar. And they don’t show up. You’ve been ghosted! It’s a common phenomenon in this tight labor market, where people can apply for a job with the click of a button — and counterof- fers can lure away the best of the best. “When people accept a job today, we have been given permission to sell them on showing up for their first day of work,” said Jason Dorsey, President of The Center for Generational Kinetics, Austin, Texas ( ). “So we need to take the right steps before their first scheduled day to keep them engaged and excited.” Hiring managers can muffle the siren call of competing job offers by doing two things: 1) Placing a call to the candidate to establish a personal relationship, and to emphasize why the new hire is perfect for the company. 2) Following up with a series of texts providing details about the new position, useful information about perks and benefits, and invitations to call or text back with questions. Faced with a one-to-one approach such as this, the flat- tered candidate will feel they are not going to work for some anonymous company, but for an individual with Are you taking the right steps to hire and maintain Gen Zers? Find out by taking this quiz. Score 10 points for each “yes” answer. Then total your score and check your rating at the end of the article. Have you instituted the following practices? • Placed job listings on appropriate social media • Asked employees to post openings on their own ac- counts • Initiated an employee referral program • Included salary, benefits and scheduling flexibilities in job postings whom they have established rapport. How Good Are Your Hiring Practices?


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