TYLER OSBY SHARES HIS WISDOM MEMBER SPOTLIGHTS
ON HOW TO USE GOOGLE
Tyler Osby shares his knowledge of why it’s important to use Google. One of the most essential things you can do in marketing is to list your business on Google. Let’s face it — if someone is looking for a mortgage company, they’ll start there. Let’s go back 10 years. It was once essential to be listed in the phonebook if you wanted to have any success in your profession.
and have access to your positive reviews. This strategy will give you an advantage over your competitors. Your first step should be to claim a location. To do this, Google will ask that you submit the address of your business to verify that you have an address. This is what they call the “Postcard Dance” — a little strange, I know. They only want to ensure that your business is legitimate. It’s all part of the listing of your business, and when you enter the pin they give you, your company name, hours of operation, and location will be at potential clients’ fingertips. There are many benefits to being listed on Google. You get organic findability and proof that you are an excellent business. You can also run ads through Google, which will help your company be more findable. With these ads, you can drive your name to be featured in the top results that come up when a person first Googles for a mortgaging company in your area. Every month, I’ll share a quick tip you can employ to build your business. With next month’s article, I’ll go over the steps needed to get great reviews and why reviews are so important. Stay tuned!
Today, no one looks at a phonebook, and many people don’t even have one. The current phonebook is Google, and the approach is very similar. Much like you would provide the phonebook company your information to list you, today, you need to do the same for Google. What I recommend people do is to claim their position in Google; that way, when someone is searching for a mortgage company in your area, your name is likely to come up. You’re in a better position to get reviews as well. When you have as solid and consistent position on Google, searchers can view all the information about your company
PERSISTENCE PAYS
CHUCK WALDEN – SENIOR BRANCH MANAGER
Chuck Walden, Freedom Club Member and Coach, shares his story of how he followed up with a potential partner for 40-plus weeks before he won them over. Once upon a time, there was a real estate agent who I met, and she told me we would definitely do business together. So, as Jim Carrey would say, “So, you’re telling me there’s a chance.”
persistence, so, I kept calling her. Right when I was about to give up on her, I sent her a video, letting her know how many weeks I had called, and how disappointed I was that we hadn’t talked or connected in over two years and reminding her that I had called 117 Mondays in a row. Low and behold, she called me! I’m now seeing a steady stream of referrals and I’m looking forward to seeing where our relationship goes. Carl White tells you to follow up with someone for 12 weeks, but I’m telling you that that’s a minimum, not a maximum. Every time I get an agent to refer, that agent is worth $25,000 a year, so, yes, everyone is worthy of a longtail follow-up. Bottom line — do the things you are supposed to do consistently and be persistent. I’m living proof that it works.
Obviously, she was put on my Monday call list, and after 12 weeks of calling, she had gone silent.Well, I’m a big fan of
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