Mortgage Marketing Animals Issue 1

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155 Garland Circle Palm Harbor, Florida 34683

mortgagemarketinganimals.com

727-787-2275

1 | Half-Built Bridges 2 | Be Findable! 2 |Chuck’s Story 3 |Script of the Month! 4 | DSP Manager aka Marketing Assistant 5 | CRM Tip of the Month 6 | Call Reluctance Will Kill Your Business (If You Let It) 7 | Mortgage Leads and Deals From Facebook Messenger 8 | Tool Time INSIDE THIS ISSUE

TOOLS WE USE TO CONDUCT OUR BUSINESS TOOL TIME: MIGHTYTEXT

UPCOMING EVENTS:

Loan officers can use MightyText to follow up on leads, keep in touch with agents, and follow up with clients. One of the most commonly asked questions is “What’s the best way to text your agent and your clients?” Years ago, emails were the primary communication method, but now the average person can expect to get 150 or more in the span of one day. Interestingly enough, emails get opened at best anywhere from 2–14 percent of the time.Texts, on the other hand, are read—or at least opened—98 percent of the time. Texting can be a powerful tool, but you have to automate it. You don’t want to be sitting down for an important meeting or getting coffee with a client while your phone goes off every few seconds. It’s for this reason that many of us choose MightyText to manage our text message communications.

MightyText is an app that can be accessed from your computer, phone, or tablet, allowing you to send SMS and MMS fromwhichever device is most convenient for you. The bonus to this is that you don’t have to send the messages yourself. Sending texts through your computer is not only faster, easier, and more efficient than texting on your phone, but it also allows someone else to take the reins. Instead of worrying about your phone blowing up with text messages, you’ll have the flexibility to respond to them in an appropriate manner. The downside to this tool is that it does not work with iPhone’s (IOS).We recommend purchasing an android phone to download the app — you can buy a cheap $90 phone to work from. Eager to try? You can download the app here: mightytext.net/#featurewrap and find out more about the app here: help.mightytext.net.

“Get More Loans” Mastermind Event Nov. 30 through Dec. 2 ,Clearwater, FL Freedom Club - Branch Academy (Members Only) Dec. 3rd ,

Clearwater, FL Freedom Club Mastermind (Members Only) Dec. 4–5 , Clearwater, FL

8 | mortgagemarketinganimals.com

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