SCORE MORE TOP-SHELF CLIENTS FAST?
THE MOST IMPORTANT JOB 3 Ways a Bad Receptionist Can Ruin Your Company
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It’s all detailed in a recent recording we made in which I give several real-world examples of how these three techniques could help you too — no matter what your practice area. At around the 7:12 mark, Richard shares an additional technique that most attorneys never even hear about — much less try to do. It strips away multiple layers of complexity, skips a lot of marketing “foreplay,” and makes it a lot easier to score more top-shelf clients — fast. Take a listen over here: Speakeasy.marketing/clients
Part of the problem was the promotional language. It was attracting the wrong crowd. So we adjusted his messaging, and now, he’s getting plenty of high quality, inbound calls from potentials every day. There’s more to the story. But here’s the best part: The three strategies we developed will work with any area of practice and with any form of marketing because they employ time-tested and proven principles — not untested ideas. This means that regardless of what you’re doing in your marketing right now, you could apply these three ideas to turbocharge your results.
If you have a receptionist in charge of answering phones and greeting people who walk through the door, you need to know they’re making an excellent first impression. This applies to every company, from dental offices to law firms. A great receptionist can make your life easy, while a bad receptionist can lead your company to ruin. Here are three important red flags to watch out for. 1. THEY PUSH CLIENTS AWAY. As your gatekeeper, part of your receptionist’s job is to filter the lines of communication and make sure no one’s time is wasted. However, a receptionist should never treat clients like intruders interrupting their workflow. You want people to feel welcome at your company. Otherwise they won’t want to keep doing business with you. This attitude should also extend to the rest of your employees. If your receptionist treats their coworkers like pests, there’s a chance they will treat clients the same way. 2. THEY’RE DISORGANIZED. Your receptionist is responsible for relaying information to the rest of your company. What happens if a client calls while you’re in a meeting, and you never call them back because you weren’t informed? What if a client’s file goes missing in a messy filing cabinet? A receptionist with poor organizational skills can increase stress around the office and anger clients. 3. THEY’RE NOT TECH-SAVVY. As your company’s jack-of-all-trades, your receptionist should be able to learn whatever software the company uses, from word processors and Excel to industry-specific software. Your receptionist should also be able to easily learn new skills to facilitate system improvements and new technology. The last thing you want is company-wide changes to halt because your receptionist insists on doing things their way. When you are hiring a receptionist, take the time to find a candidate who will make life easier for everyone at your company. You won’t regret it.
REAL SECRETS OF ATTORNEY MARKETING LAW SCHOOL DARES NOT TEACH
3rd Edition
• Five new chapters, live chat, the 2019 marketing changes for personal injury attorneys, and more • Completely revised and updated for 2019 • Complimentary copy mailed or emailed upon request
Available on Amazon Kindle or by emailing rj@speakeasymarketinginc.com.
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