it to not come to work. Take Lendio, a business funding corporation that was named by Forbes as the best place to work in Utah. They offer their employees unlimited PTO. No wonder they got the top slot. Another burgeoning trend in the benefits revolution is an increased focus on employees’ families. Google is famous for their sleep pods, gourmet cooking, and access to fitness clubs. However, you might not know that if an employee passes away, their stock vests immediately and their spouse gets half the Googler’s salary for the next 10 years, as well as an additional $1,000 per month for each child. One employee reported that when he told his wife this, she cried. Campbell Soup Company offers on- site daycare and a full kindergarten program. Walt Disney Company offers free admission for their employees’ families, and Facebook dishes out a $4,000 bonus to employees with newborns. The overall trend is this: If you want to attract the best employees, offer incentives that touch their hearts, not blow their minds. Invest in health care, family support, and personal development for your employees before you offer them break room snacks.
Startup companies are leading the benefits revolution in America. Netflix gives their employees a year of paid maternity leave. Google offers bottomless gourmet food and allows pets. And Airbnb gives employees $2,000 a year for travel. Those perks really jump off the page, don’t they? Well, they’re designed to. Major companies need to add a little sparkle to their benefits to attract the best talent. But which perks does the average employee desire most? When you study the most successful benefits packages, you notice some trends. In a 2016 study, employee review platform Glassdoor found the 2. Vacation/paid time off 3. Performance bonuses 4. Paid sick days 5. 401(k), retirement plans, and/ or pensions It comes as no surprise to see health care at the top. It’s a basic human need. After that, one of the biggest draws seems to be how easy the company makes most desired benefits are: 1. Health care insurance (including dental)
The Benefits Revolution WHICH PERKS DO EMPLOYEES DESIRE MOST?
WHAT IF AVVO KNOWS SOMETHING YOU DON’T? ...Continued from back page
However, Avvo can still make you its gimp by controlling the process potentials follow when they’re looking for an attorney to hire.
those industry barriers and create value for customers.
When a new platform busts into your industry and disrupts the way clients choose to do business with you, there is always an important reason. And you ignore it at your peril.
Unless you can answer the million- dollar question:
And the result?
“What does Avvo know about making potential clients happy that we don’t know? And how can we use this knowledge to make ourselves immune to the single biggest problem facing small law firms in 2017?”
Taxi drivers are toast.
Take taxis, for example.
Attorneys won’t ever be toast for the simple reason that, while you can take any fellow with a driver’s license and call him an Uber driver, it takes a quarter of a lifetime to become a lawyer — and half a lifetime to become a good one!
They ripped people off for years and treated them like garbage. They got away with it for a long time simply because they work in a regulated industry. But then, Uber found a clever way to use technology to work around
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