Whistl Magazine Spring 2019

News

NEWPARTIALLY ADDRESSED MAIL SERVICE FOR ADVERTISERS There’s great news for advertisers seeking to send targeted promotional mail that’s GDPR compliant. Our newPartiallyAddressedMail service enablesmarketers to sendhigh- impact directmail tohouseholds rather thannamed individuals using generic titles such as ‘TheOccupier’ or a campaign related title like ‘Holiday Seeker’. The great thing is you can identify potential customers using geo- demographic targeting, a highly accurate profiling technique, that will help improve response rates and return on investment. Plus we’re able to provide post-campaign evaluation so that you can review the value of those householders you’ve reached and refine the audiencemodelling for even better results next time. Mark Davies, Managing Director of Whistl Doordrop Media said: “We’re delighted to be able to offer this new service. It means that marketers can rest assured they are GDPR compliant whilst reaping the benefits of a highly effectivemedium that can be integrated targeted households at postcode level, you aremore likely to reach a receptive audience in the comfort of their own home – ideal for driving prospective customers to buy online, in-store or donate to charity. “Anyone that uses our Premier 70 Advertising with the Mailmark service qualifies for the new Partially Addressed Mail service. It can be used for both letter and large letter mailings, just a Partially Addressed declarationmust be included on themailpiece” with other marketing channels. “By delivering your message to

We’re delighted to announce that at the end of 2018, Whistl acquired the Spark Ecommerce Group a fulfilment, contact centre and ecommerce services provider based in Gateshead. It’s our second acquisition in the fulfilment sector which will enable us to strengthen our offering tomulti-channel retailers and grow our parcel, fulfilment and international services. The Spark Ecommerce Group, managed by Directors Peter Slee and Noel Lambert, includes Spark Response, provider of contact centre and fulfilment services and Spark Etail which acts as an online retailer of ethical products for brands including ethicalsuperstore.com, Natural Collection, Frank & Faith and Spirit of Nature. Spark Response are recognised for their award-winning contact centre and highly efficient fulfilment services, an operation which helped the Group reach a £15million turnover in 2018. Staffed with over 200 employees, the 20-year old company boasts some of the UK’s leading brands as its clients, including WW (formerly Weight Watchers), FitFlop, Micro Scooters, Shark Ninja and PGA European Tour. NickWells, Whistl CEO said: “We are looking forward to integrating the Spark EcommerceGroup into theWhistl family as part of our strategy to growour business in the parcel, fulfilment and international arenas. Spark brings great people, great brands and a shared philosophy of providing outstanding customer services to clients. This is a great time to become part of theWhistl family.” Peter Slee, Managing Director of Spark Ecommerce Group added: “We have a great teamhere at Spark and we have been looking for a partner who can take us to the next level, yet retain our entrepreneurial, customer focused approach to doing business. I look forward to working with Nick and his team to integrate our company intoWhistl Fulfilment.” Whistl acquires Spark Ecommerce Group

Wells Said I’mdelighted to see that 80% of you were satisfied or very satisfied with our service last year. It’s really important to us to know whether we’re living up to your expectations and where we need tomake improvements. Thanks for taking part in the survey, we really appreciate the feedback. By continually investing in our infrastructure, growing our services, technology and talent, we always aim to please. Our acquisition of Spark Ecommerce Group late last year will help strengthen our position in the fast-growing fulfilment sector and give multi-channel retailers the support they need to deliver great customer service. We’re also delighted to welcome James Hayes to theWhistl family. James has been appointed our new Director of Business Development at Parcelhub – the delivery management specialist we acquired last year – and will be responsible for developing strategic partnerships in this area. It’s certainly exciting times for us and the future looks bright as we evolve and expand further into the ecommerce fulfilment arena. We are also developing our International offering, withmore news on this soon. Busy times ahead! Keep up to date with all our latest developments @whistluknews.

Spark Ecommerce Group Directors, Noel Lambert and Peter Slee

NickWells Chief Executive Whistl

For more information about our Partially Addressed Mail service email moreinfo@whistl.co.uk

If you are interested in finding out how your business could benefit fromSpark Response’s contact centre or order fulfilment services email sales@sparkresponse.com or call 0191 495 9999.

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Whistl Magazine • Spring 2019

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