Property Inspiration | Winter/Spring Collection 2022

You’reMore Likely toAchieve AskingPrice orHigher.

Your Home May Show Better inWinter.

During the winter months supply levels tend to be a little lower, with less choice for buyers during this season. So, unless your property is priced wrong, selling during the winter could actually see you achieve a higher selling price, as there is high demand for each individual property. Your house will certainly gain the right kind of attention if it is priced competitively and presented well, as winter purchasers are less likely to try and negotiate a lower price due to the fear of losing out to a better offer from someone else. We’ve found during the summer months, when supply levels are higher, buyers tend to have more properties they are interested in, and therefore feel more inclined to negotiate the price or terms of the sale.

Some homes just seem to have that cosy warm feeling. It may be down to interior design, the character of the house or even the architecture. But big fireplaces, log burners, lit lamps and candles, soft blankets, cushions and throws, along with that warm feeling as you enter in out of the cold, wind and rain, can only be appreciated during the winter months. In addition, homes that struggle with natural light are better marketed during the winter, as they’ll appear cosy during the darker months with lamps switched on. Whereas the summer months can highlight just how dark a house can feel after coming in from bright sunshine, which doesn’t manage to flood through the windows.

There’s Fewer Properties to Compete With.

You’ll Be Your Agent’s Top Priority.

Many vendors aim to sell in the springtime when the market is saturated, with potential buyers having possibly 30+ properties to choose from. However, during the winter months the choice falls by 30%, when there may only be 10 or 12 properties suitable for their needs. With buyers having less options, your property faces less competition and could become a strong contender for several potential purchasers, which could push your offers up if a bidding war were to develop.

As winter tends to be the slower season, your agent will be managing less properties during this time, so you’ll be their top priority. Your home will be put forward to every potential purchaser, you’ll receive more attention, be listed in all the right places and it will definitely be showcased in the best light possible.

January tends to bring many personal changes. People who had thought about moving the previous year, will be more inclined to put thoughts into action during January. The start of the new year is often the time people take on a new job too. Larger corporations tend to make personnel changes and open up new job positions at the beginning of the year. With this brings relocations, and these movers are looking to get settled quickly. Their goal will be to move once, enrol children into new schools and get their lives back to a new normal as soon as possible – which makes them great buyers. New Year, NewHome.

If you’re thinking of selling, why not try listing this winter? You have nothing to lose! And, it could really improve your chances of selling your home. Yes, there may be fewer potential buyers, but they will be serious about purchasing your home.

For your free, no obligation valuation contact your local Arden branch.

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