SPOTLIGHT ON BUSINESS MAGAZINE
MAY 2017
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SPOTLIGHT ON BUSINESS MAGAZINE • MAY 2017
There’s nothing better than a good story teller who has the facts – the hard numbers – on the tip of their tongue for that moment when something really sparks their interest. I had a history teacher in high school like that. His side stories were the thing of legend. When I spoke with Erika Jones, the Marketing Manager at Maple Leaf Homes in Fredericton, New Brunswick, in mid-May, I was immediately reminded of those fact-laden detours in the classroom that made every topic come to life. As she detailed the history and current
operations of the award winning and industry leading modular housing manufacturer, it was like I was walking alongside her on the factory floor.
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MAY 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
By David MacDonald W hen the four founders started this then little-known business back in 1985, the homes were built within a 7,000 square feet factory in the Fredericton Industrial Park,” she said at a brisk pace. “The original dream was to create factory-built, quality homes for New Brunswickers. Now, 32 years later, Maple Leaf Homes operates out of a 130,000 square feet facility. We’re now a leader in factory-built housing in Atlantic Canada and beyond. We have homes being delivered throughout Atlantic Canada, Ontario, Northern
Canada, and the Eastern United States. This week, actually, we celebrated our 17,000th serial number.”
This mile stone is a point of pride for staff, management and ownership alike, and is the result of very good work by experienced people over several decades. Erika told me with certainty. “We have an amazing team of dedicated and highly skilled workers. We’ve always remained committed to providing jobs for New Brunswickers and providing the very best quality-built homes. Maple Leaf Homes is also committed to safe practice, training, promotion fromwithin, and loyalty. Ranging from 150-300 employees – depend- ing on the time of year – Maple Leaf Homes has a team of
PARTNERS BRANDS PRETTY AMAZING TRUTH IS, WE WORK WITH SOME AND SOME TRULY GREAT .
PROUD PARTNER OF MAPLE LEAF HOMES
J WR G H T S A L E S
JWRIGHTSALES.COM
Phone 506.459.5719
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Bill Jones
detail. We are able to combine our talented workers to build more homes simultaneously in a shorter period of time and thus our labour costs are most often lower. This ulti- mately makes for a better built house in a shorter period of time that is more affordable. Every home that we build is pre-sold and custom-built for the buyer. Every kitchen, bathroom, and design is specific to each indi- vidual order. Customers can choose all their colors, their floorplan – even their window coverings.” Maple Leaf Homes offers a variety of styles ready for customization, including bungalow and ranch; Cape Cod, chalet, and classic two-storey designs; split entry; mini homes; con- temporary designs; recreational park models; cottages; as well as multi-unit commercial construction . We offer a lot of spacious and popular options
reliable and committed employees; we even have a few that have been with us since the start and it’s that kind of commitment to our foundation – please excuse the pun – that makes us what and who we are.” “Now, 32 years later, Maple Leaf Homes operates out of a 130,000 square feet facility. We’re now a leader in factory-built housing in Atlantic Canada and beyond.” What and who they are at Maple Leaf Homes is even more thought provoking when you consider that they are a leading edge manufacturer of energy effi- cient homes with a network in excess of 30 independent retailers throughout Canada and the United States. “What we do here in our facility in Frederic- ton is manufacture and ship. Our independent retailers are the ones selling these homes to their individual market places. We have a strong belief in their service commitment to the buyers, those looking for a dream home, wherever that might be,” Erika frankly explained. The majority of all construction, wiring, and plumbing for Maple Leaf Homes is completed indoors at the Fredericton factory. “It is a quality controlled environment,” Erika explained. “Our materials don’t deteriorate, the weather doesn’t affect our productivity, and we have constant supervision of every
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MAY 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
well above the 1,000 square feet range but our large mini homes, like our largest mini home which measures 1,184 square feet, will always be very popular options” Erika said. “Our team loves being a partner in that journey.” “We’ve been a first choice for home buyers for so many years because we know how important the decision is to build your dream home, or in some cases dream business,” she continued. “Our team loves being a partner in that journey. Maple Leaf Homes sees every order as an oppor- tunity to create more satisfied customers.”
Putting aside themaintenance free exteriors, premiumbuilding materials, and the limited lifetime warranties on roofing, siding, and windows, Maple Leaf Homes customers can also be satis- fied with what their home represents. Their investment – which is protected up to 10 years under available warranties – isn’t only in their home itself, it’s also in a company whose success has made it possible to share their spirit of home and hearth with those homebuyers that have supported and grown the business since its early beginnings over three decades ago. “We have a strong belief in their service commitment to the buyers, those looking for a dream home, wherever that might be.”
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“We have been fortunate to be a partner in a few amazing and impactful projects in the last year. In the summer of 2016, we built over 100 units for Kashechewan First Nation in Northern Ontario; this project allowed displaced residents of the flooded area to return to safe new homes with their families. Maple Leaf Homes also completed a project for Liberty Lane, a Fredericton Second Stage Housing facility for women and children who have experienced family violence. Maple Leaf Homes’ involvement in these types of housing projects demonstrates our conviction to be a community leader in citizenship,” Erika told me with purpose in her voice. The Manufactured Housing Association of Atlantic Canada is currently working with all factory-built home builders in the region with the hope of better educating home buyers on the advantages of manufactured housing. “There has been a per- sistent decades-old stigma surrounding modular housing,” Erika explained. “Home buyers hear the term and assume it’s a synonym for mobile home. The fact is, manufacturers have been making luxurious, multi-roomhomes for decades and have come a longwayinthattime.ThepublicperceptioniscatchingupandIthink consumers nowunderstand the valueof amanufacturedhome.
Maple Leaf Homes is a privately ownedNewBrunswick company that prides itself on buying locally and hiring New Brunswickers.
Visit Mapleleafhomes.ca for more information.
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SPOTLIGHT ON BUSINESS MAGAZINE • MAY 2017
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MAY 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
many thanks to our advertisers You need fresh air, so does your home.
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MAPLE LEAF HOMES
Phone: 506.459.1335 Fax: 506.450.3016
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655 Wilsey Road Fredericton, NB E3B 7K3
www.mapleleafhomes.ca
Imperial Air Technologies
www.greentek.ca
480 Ferdinand Blvd Dieppe NB E1A 6V9 Toll free: 1 888 724-5211 Visit us at: www.greentek.ca
premiumpaint@nb.aibn.com
www.jwrightsales.com
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as spotlighted in the MAY 2017 issue of SPOTLIGHT ON BUSINESS MAGAZINE
www.spotlightonbusinessmagazine.com
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