YOUNG ENTERPRISE
SE ED LI NG: HOWTOGROWA GREAT BUSINESS IDEA Luke Henderson (Year 12) reveals the secrets of his Young Enterprise team’s success in starting an innovative, award-winning greetings card business
M illions of cards are discarded every season. After the Christmas decorations come down, after the Mother’s Day flowers have wilted, after the birthday celebrations have fizzled out, the cards all go to one place: the bin. Could there be a way to make giving a card a more meaningful and long-lasting experience? This is the problem Seedling was born to address. We manufacture cards with seeds embedded in soluble paper, which dissolves when water is poured on it. The seeds can then germinate and grow if they are planted in soil. As a co-founder of the company, I am proud to have been a part of a team in the Young Enterprise competition this year. We have had great success in the competitions Seedling entered, such as the Euroclear Fair and Young Enterprise Spitalfields, winning Best Product and Most Innovative Product awards respectively. So what exactly made our product a hit? The first reason
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