fmb.org.uk
fmb.org.uk
Digital connections: Extending our reach and member value
Content that builds trust and drives action
Find a Builder generated around 160,000 searches for FMB members, continuing to connect homeowners with trusted local building firms. Our consumer content was viewed more than a quarter of a million times, helping people make informed decisions about their projects and guiding them towards Find a Builder. Search is evolving rapidly, with AI-assisted tools increasingly providing answers without people visiting individual websites. We have responded by concentrating on useful, authoritative content that demonstrates the FMB’s expertise and can be referenced by both traditional and emerging search platforms.
Our monitoring found that we appeared in around seven in ten AI-generated responses across our priority searches. This helps establish the FMB as a trusted source of building advice and keeps our members visible as homeowners adopt new ways of researching their projects.
Over the past 12 months, we have focused on making our digital channels work harder - helping homeowners find trusted builders and giving members more ways to access support and connect with us.
Our website remains central to how we reach homeowners, support members and deliver key services. It attracted around 800,000 sessions during the year, remaining broadly stable despite significant changes in how people search for information online.
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Federation of Master Builders Annual Report 2026
Federation of Master Builders Annual Report 2026
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