fmb.org.uk
fmb.org.uk
Supporting members through the FMB app and community
Extending our voice through social media
The FMB app is becoming an established part of the member experience, generating more than 250,000 screen views over 12 months. Around 1,000 members used it each month and more than four in ten monthly users returned every week. Find a Builder profile activity and job leads accounted for around a quarter of app use. We also extended the FMB Community from the app to the website, making it easier for members to ask questions, share experiences and learn from one another.
Our social media channels helped extend the reach of FMB campaigns, member stories, practical guidance and media coverage. Audience growth and engagement strengthened across Facebook, Instagram and LinkedIn, with video, member projects and builder-led advice performing particularly well. Closer coordination between social media, campaigns and public relations helped important moments travel further. Our Licence to Build campaign generated strong engagement and continues to introduce the FMB’s message to new audiences. We will continue improving how members and homeowners find relevant information, while creating useful, authentic content that builds homeowner confidence and celebrates the quality of FMB members.
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Federation of Master Builders Annual Report 2026
Federation of Master Builders Annual Report 2026
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