While spring is known as the hottest home-buying season, serious home buyers are always on the lookout—checking the latest listings on their tablet before bed or while waiting for their kid’s hockey game to end. So even though the weather may be changing, it won’t stop home buyers from shopping. Less Sellers Come spring, other sellers will flood the market and your home will be just another fish in a great big pond. But in winter, you’ve got a limited number of sellers on the market. For perspective, 230,000 homes for sale dropped off the market from November to December in 2021—the steepest drop all year! If that pattern repeats this year, you’ll have around 21% less competition on the market if you list your home during the winter! Buyers have fewer homes to choose from, which means you could sell your house faster. Buyers Mean Business Most folks want to curl up under a blanket next to a warm fire on a cold winter day. If a buyer is trudging around in freezing weather or breaking away from their holiday schedule to look at your home, they must be serious. That’s because many winter buyers are working against a deadline, whether it’s an expiring lease, relocation or a contract on their current home. Time Off You may think people are less likely to see your home in the midst of their hectic holiday schedules. That can definitely be true. But keep in mind, many people also have more time off around the holidays. That means more time for browsing their favorite home apps, dreaming about their future decor, and even scheduling home showings. You probably already know that most buyers go online to search for homes, no matter what the temperature is outside. In fact, nearly all buyers (95%) used the internet during their home search in 2022.2 This instant access to property listings has had an impact on the typical seasons buyers look for homes. The Internet Has No Seasons
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