MARCH 2017
NEIGHBORLY
BRAND GUIDELINES
49
PRINT TYPOGRAPHY
We use Mark Bold in white over Neighborly blue, sentence case, for headlines and the color yellow for emphasizing a point. F37 Ginger Regular is our primary typeface for body copy. This sample has been typeset at a height of 20pt, 26pt leading, tracking at 0 and metrics-based kerning. The sample headline above is set at a height of 62pt, 62pt leading, cozy tracking at -10 and kerning similarly metrics-based. When using our URL in body copy or calls-to-action it should be title case, as in “check us out online at GetNeighborly.com,” capitalizing the “G” and “N.”
F37 Ginger Bold is utilized to emphasize calls-to-action, links, etc.
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