Neighborly_Brand Guidelines_030317

NEIGHBORLY

BRAND GUIDELINES

MARCH 2017

55

PHOTOGRAPHY STANDARDS: SCENARIOS

There is no shortage of events, big and small, that happen around the home. And the most amazing moments are the ones that can’t be scripted or set up. Yet again, herein lies the issue with most stock photography. It’s inherently staged, and inherently inauthentic. So if we’re leaning on any occasions to tell our story — a picnic, a birthday party, spring cleaning, etc. —we should aim to be a fly on the wall of a real scenario.

Scenarios…

…not setups.

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