NEIGHBORLY
BRAND GUIDELINES
MARCH 2017
56
PHOTOGRAPHY STANDARDS: EXPERTS
It’s always tempting to put your logo on an aspirational character — Mr. Tall Dark and Handsome or Mrs. Perfect. But in reality, the Neighborly family is made of professional plumbers, professional cleaners, professional painters and professional electricians — not professional models. Our people are the thing that make us different, so if we find it necessary to show them in photography, let’s celebrate our real experts.
Our experts…
…not our aspirations.
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