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Inside This Edition
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Managing IT During These Tough Times
Are You Tracking the Right Metrics?
NHL Goalies Can Help You Stop Overthinking
Have a Laugh
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Effective Marketing on a Budget
3 Ways to Market Your Business When Your Budget Is Slashed
We live and work in uncertain times. Many small businesses have had to reduce employee hours and slash marketing budgets. Every cut can slow the growth of your business, and reducing your marketing budget can have a ripple effect. Being unable to effectively get your message out to your customers and prospects can keep you from achieving your business goals. But, is it possible to reduce your marketing budget without sacrificing your marketing message? The answer, of course, is yes! You can continue to reach customers and prospects and maintain your marketing message. Here’s what you do: Create videos and webinars. Give your customers value through video! If you already have a camera for shooting videos, great, but if you only have a smartphone, that works, too. How you make the video is less important than what you say in the video. Walk through the problems your customers routinely face, hold a Q&A, or go in-depth about a product or service you provide. Make sure to tie back to your brand and include your message. For example, attorneys often create videos to address legal issues such as what steps to take if you’re injured in a car accident along with a message about how they can help. Leverage Instagram. People love Instagram. It’s a great place to post pictures and videos and share your marketing message. Connect with customers by liking and commenting
on their posts. Instagram Live is also a great place to post short videos or host mini-webinars. In fact, you can give people a taste of your full webinar on Instagram Live, then direct them to the full webinar on your website. Hook them with a high-value tease: “We’ve learned how to solve problem X. Here’s our first step. For more, sign up for our webinar!” Write high-quality content. Many businesses have a blog but don’t know how to leverage it. Writing high-quality content is a great way to bring traffic to your website, and relevant content can bring in prospects who may be dealing with the problems your business solves. Good blog content can complement good video content. A blog allows you to go more in-depth and link to resources and your products and services. High-quality content engages readers through interesting information and stories and offers value.
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