TZL 1381 (web)

ON THE MOVE WARE MALCOMB ANNOUNCES KEITH MALLOY HAS JOINED THE FIRM AS CIVIL ENGINEERING PROJECT MANAGER IN LOS ANGELES Ware Malcomb , an award-winning international design firm, announced Keith Malloy, PE has joined Ware Malcomb’s civil engineering team as a project manager in the Los Angeles office. In this role, Malloy will oversee civil projects in the LA region. He will work closely with Luke Corsbie, Ware Malcomb director of civil engineering, who has responsibility for the overall growth and management of civil engineering services for the Southern California region. Malloy brings more than 12 years of experience in the civil engineering field to Ware Malcomb. Prior to joining Ware Malcomb, Malloy was a project manager with a local Los Angeles firm, and previously worked in the Boston market. His experience includes a wide variety of land development projects, including retail, mixed- use, multifamily, healthcare, and senior living. “Keith’s technical background, management aptitude and extensive experience make

him a great addition to the team,” said Chris Strawn, Ware Malcomb principal. “He will be working with Luke Corsbie to grow our civil engineering practice in the Los Angeles market, and they will continue to build upon the recent civil project success in the region.” Strawn is responsible for the leadership and expansion of civil engineering services across Ware Malcomb’s offices in North America. Ware Malcomb’s civil engineering team specializes in land development projects, with a focus on efficient design practices to create successful projects for clients. The team has worked on commercial office, industrial, healthcare, public, education, retail/ restaurant, mixed-use, multifamily, residential, and subdivision projects. “We are excited to have Keith join our team to expand civil engineering services in the Los Angeles market,” said Radwan Madani, principal of Ware Malcomb’s Los Angeles office. “His unique skill set, combined with Ware Malcomb’s firm-wide resources elevates

our integrated service offerings to clients in the region.” Malloy holds a bachelor’s degree in civil engineering from the University of Connecticut. He is also a registered Professional Engineer in the state of California. He is an active member of the Urban Land Institute Los Angeles chapter and the ULI Los Angeles Young Leaders Group. Established in 1972, Ware Malcomb is a contemporary and expanding full service design firm providing professional architecture, planning, interior design, civil engineering, branding and building measurement services to corporate, commercial/residential developer and public/institutional clients throughout the world. With office locations throughout the U.S., Canada and Mexico, the firm specializes in the design of commercial office, corporate, industrial, science and technology, healthcare, retail, auto, public/institutional facilities and renovation projects. Ware Malcomb is recognized as a Hot Firm by Zweig Group.

MARK ZWEIG, from page 9

5)Learn how to sell. Here’s why – you will never get anyone to try out your idea and build it if you cannot sell them on the benefits of doing so. Your skills of persuasion go way beyond securing a new client or project. They are necessary to get clients to listen to your advice! And that is going to be essential if you want to make an impact. That means getting people to do what you want them to do because it is the best course of action. Contrary to what so many design and technical professionals think, “selling” is not a dirty word! Better learn all you can about it because it is a critical skill! 6)Assume leadership roles every chance you get. Forget your politics in this example, but did you ever see the movie Vice about Dick Cheney’s rise and political career? Many would say he was the most powerful vice president we have ever had. It was clear from the movie that one way he became that influential was because he said “yes” to every single leadership opportunity he ever got. And those that weren’t offered to him directly, he volunteered for. Getting into a leadership position where you have some clout can only be helpful to making an impact in your field. 7)Promote! I’m not suggesting you become a glory hound. But I am suggesting that you do market yourself (and your firm in the process). PR is essential to establishing yourself as an expert and original thinker. And that is how you will secure more opportunities to make an impact in your field. If you are unknown, you won’t make an impact – at least not one anyone else is aware of. 8)Keep learning new stuff and stay on top of your game. If you want to make an impact, you have to be good at what you do. Really good. Outstanding, in fact. So, keep learning. Transferring knowledge from one industry or project type to another is one way to do this. That means you have to stay on top of your game and know what is really happening to advance the knowledge base. And then contribute to that. So, there you have it. It’s now time for us to get back to making an impact in our fields! MARK ZWEIG is Zweig Group’s chairman and founder. Contact him at mzweig@zweiggroup.com.

right and want to make an impact themselves. You all know what I am talking about here. Good clients are ethical. They don’t want to do anything wrong. The really great clients want to make the world a better place. Your work can directly contribute to that. Seek these clients out and then do what you have to do to keep them doing the right thing and looking good to their constituents and the public at-large. 3)Walk away from bad clients. Bad clients will ruin your reputation and greatly decrease your chances of making a positive impact. Get away from them. If they are unethical and wanting you to do the wrong thing, they can take you down with them. Or, they will do the wrong thing to you. But not all “bad” clients are unethical. Some are just cheap and risk-averse and don’t ever want to try anything new to really break out. You don’t want to work for these people, either. Learn how to say “no” to a bad client and you will clear the runway for making a real impact in your field. 4)Share your thinking continuously, and be a direct communicator! The big buzzterm we have all heard for years is “thought leadership.” But no one will know WHAT you are thinking unless you share it. So, write it down in an article for your company newsletter, for a press release, in a blogpost, or give a talk or do a video or podcast where you share your thinking. And by the way, you will never be a thought leader if all you do is quote other people, or articles, or books, or social media posts that you read. You have to give YOUR unique perspective and ideas on subjects. Not someone else’s. I see a lot of self-proclaimed “thought leaders” who regularly do this. That is thought followership, not leadership. “Keep learning new stuff and stay on top of your game. If you want to make an impact, you have to be good at what you do. Really good. Outstanding, in fact. So, keep learning.”

THE ZWEIG LETTER MARCH 1, 2021, ISSUE 1381

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