ATMOSPHERE VOL 1

OBSERVATIONS

Then why does the world still feel relatively restrained?

The answer, I think, is that the anti-minimalist movement is very real, but due to all of the uncertainty in the world it is unraveling at a much slower pace than expected. Economic uncertainty has a way of making people pause before making dramatic changes. While people are clearly drawn to color, personality, and self- expression, they're also being more thoughtful about how and where they incorporate those things. They want the fun of maximalism without the wastefulness often associated with it.

The next wave of design won’t be defined by just having more, but it will be defined by having more personality.

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