OBSERVATIONS
@PIEDRADEFUEGOTULUM
EXPERIENCE OVER SPECTACLE
We already know that people are craving connection, so this prediction shouldn’t come as much of a surprise. The key shift I’ve seen is the move from creating events to creating experiences. That isn’t necessarily done through styling and decor. Don’t get me wrong. I am one to appreciate unique design choices, but they don’t appear to be the primary driver of a memorable event in the way they may have been in the past. Today, the priority leans heavily on the actual flow of an event and the things that evoke emotion from guests.
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