Maximizing the Sales Process-
How to Close the Unclosed Customer… (If you use LMS properly it will give you reminders to call the potential customers)
Follow up on Service Request (Internet Leads) Don’t forget to update LMS after each step.
1 st contact (phone) immediately, within 5 minutes, leave message
2 nd contact (email with attachment), immediately after 1 st call- Ex. A Clean You Can Trust
3 rd contact (phone) within 1 st hour, no message
4 th contact (phone) following morning, leave message
5 th contact (phone) following afternoon, no message
6 th contact (email with attachment), day after 5 th contact
Remember to update the LMS “Make Call,” “Next Action,” “Send Email” etc. You have now “exhausted the sales process” Can leave alone before deciding to dead lead or not.
Establish Dead Lead Procedures
Under View options, arrange active leads by Next Action
All exhausted leads will be under the Next Action of None (will not turn bold)
Sort by “none” can look at whole group
The Franchisee or general manager reviews the leads prior to pushing them to Dead Lead
• Example- was only one phone call made? Only one email sent?
If you have Perceptionist following up on internet leads- DO NOT FORGET TO CALL THEM ONCE PERCEPTIONIST IS FINISHED-
Set up a reminder to do so in Next Action Date IMMEDIATELY
An Example of a message you can leave- I see our scheduling desk was not able to schedule a service for you. My name is _______in the operations department. If there is something our department can do to meet your cleaning needs please let me know. Thank you for considering Molly Maid for your house cleaning needs.
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