"We needed cash flow to keep growing. But I was always interested in making things look good. I got involved in design, helping clients select materials, colors, and finishes. And they loved it. It became part of our reputation." That reputation grew as Machi focused on marketing, leveraging professional photography, SEO, and even learning web development to push MLM Inc. to the forefront. "We started getting more business because people could see the quality of our work," he says. "I invested in digital marketing, Google Ads, and other tools. But in the end, the biggest source of business? Referrals." What Sets MLM Inc. Apart? When asked what differentiates MLM Inc. from other construction firms, Machi doesn’t hesitate: "Education." "We do our best to set expectations early in the project development stage," he explains.
Machi’s goal was always to build something bigger. "I didn’t just want to be a tradesman," he explains. "I wanted to manage crews, run projects, and be known as a builder—not just someone who does the work." That drive led to the formation of MLM Inc., a company designed not just to construct buildings, but to simplify and perfect the construction process. "At the beginning, we took on whatever work we could get—full home renovations, kitchen remodels, bathrooms, flooring," Machi says. Scaling the Vision: The Birth of MLM Inc.
Machi Medrzycki | Owner
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