KAUMY SEE is open to partnerships with European and global principals that see growth potential in Serbia and want to develop their brands with the support of a strong local partner capable of managing the journey from market entry to long-term expansion.
KAUMY SEE A new distribution platform for brand growth in Serbia
international FMCG companies,” says Roman Kratochvíl, Managing Partner of CE Industries and CEO of Beohemija. KAUMY SEE brings together an experienced FMCG team across sales,KeyAccountmanagementandmarketexecution,supported by a data-driven approach to distribution, retail positioning and profitable brand growth. The model is further strengthened by a strategic partnership with JUSDA Europe , a logistics and technology platform originating from the Foxconn Technology Group ecosystem. The partnership brings advanced supply-chain, digital and logistics capabilities designed to meet the demands of modern retail. “KAUMY SEE is not a traditional distributor, but an integrated market partner for its principals. Our role is to manage brand development together – from distribution and retail positioning to availability, visibility and sales – using data and analytics to identify opportunities faster and convert them into sustainable growth,” says Ivan Janićijević, CEO of KAUMY SEE. The ambition is clear: to enable international companies to enter and grow in Serbia without having to build a complete local sales, logistics and operational infrastructure of their own. KAUMY SEE is open to partnerships with European and global principals that see growth potential in Serbia and want to develop their brands with the support of a strong local partner capable of managing the journey from market entry to long- term expansion.
In a market where speed, data and availability are becoming key sources of competitive advantage, distribution is no longer simply an operational function – it is a strategic driver of brand development and growth. For international companies that see Serbia as a market with strong potential, success increasingly depends on a reliable local partner, strong market execution and infrastructure capable of supporting long-term growth. This is the opportunity KAUMY SEE was created to address – a new distribution platform for the Serbian market, backed by an investment of more than €5 million. Behind the platform stands CE Industries, the European industrial group of Czech entrepreneur Jaroslav Strnad, whose business model combines long-term capital, modernization, technology and strong local expertise. This approach has already been successfully applied through Beohemija , a member of CE Industries since 2021. Investments in production, digitalization and market development have transformed the company into a modern FMCG business and further strengthened its leading brand, Duel, the first principal on the KAUMY SEE platform. “ForaninternationalmanufacturerenteringtheSerbianmarket, the traditional distribution model can often be complex and fragmented. KAUMY SEE changes that approach. Principals gain access to a single platform that understands the local market while operating to the standards expected by leading
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