DOWNTOWN EVENT SERIES sponsorship guide
www.rowlett.com/parksandrec
Dear COMMUNITY-MINDED BUSINESS MANAGER
Dear Community-Minded Business Manager,
For almost twenty years, Rowlett Parks & Recreation has provided quality programs, events and facilities for area residents and guests. Better health, community connections and of course, fun, are just a few examples of how Rowlett benefits from Parks & Recreation services. Studies have shown that these benefits contribute greatly to the success of a community through economic development, public safety and increased property values! We are proud to share with you our wide range of community offerings and ask you to consider supporting Rowlett Parks and Recreation through sponsorship or in-kind contributions. Annually, fees and tax support do cover operational expenses required to make programs, parks and facilities succeed. A portion of our Downtown Event series are funded by Hotel/ Motel tax and additional support from our business community will allow our offerings to be even better. Your support will help fuel an active community and enrich the lives of Rowlett area residents of all ages, while exposing your business to the community.
5300 Main Street Rowlett, TX 75088 972.412.6170 www.rowlett.com/ parksandrec
Aaron Cleaver, Director, CPRP Rowlett Parks and Recreation acleaver@rowlett.com www.rowlett.com/parksandrec
BACKGROUND
Each year the City of Rowlett hosts fifteen events as part of its Downtown Event Series. These events are put on in large part, by sponsorships provided by local businesses and a portion of the hotel/motel tax levied on hotels and motels located in the City of Rowlett. In exchange for publicity for the business, the City of Rowlett Parks & Recreation Department uses all donations to produce the marketing and activities at each event listed below:
MONTH
EVENT
ATTENDANCE
Lunch on the Lawn Rowlett’s Family Campout
300 New Event!! 3,000 200
March
Eggstravanganza/Pupapalooza Kid Fish/Cardboard Boat Regatta Memorial Day Ceremony Barks, Brews, and Brats Fireworks on Main Summer Concert Series Movies on Main Celebrate DiverCity Trunk or Treat Veterans Day 12 Days of Christmas Main St. Fest/Holiday Parade
April
300 500
May June July
12,000 2,000 1,100 500 2,500
August September
October
November
300 250 8,000
December
COVID-19
We understand that this is a difficult time for everyone right now. Our staff is committed to providing quality experiences for our community, while staying as safe as possible. During 2021, we adapted most of our events to comply with both state and Center of Disease Control guidelines.
SPONSORSHIP MARKETING OBJECTIVES • Obtain corporate sponsors for the Downtown Event Series • Raise the profile of the Downtown Event Series in the City of Rowlett and metroplex wide measured through a 10% increase in media coverage and 5% increase in request for booths at events • Securing two Title Sponsors to offset the costs of the larger events including Fireworks on Main and Main Street Fest • Produce a balanced event budget through sponsorships for the FY2021 Downtown Event Series
Air & Water Quality Tree City USA, trees maintained and replaced if needed
Tourism Tourism dollars help the Downtown Event Series, Facilities and Special Use Parks
Tax Benefit Properties that are by a park have as much as a 20% increase in tax value
Health Benefits Presence of green space has shown to improve health conditions
Juvenile Prevention Afterschool programs, Open Gym programs and Youth Leagues
SPONSORSHIP BENEFITS
Naming rights Property, venue and activity naming opportunities where applicable
Advertising Logo included on print ads and in-copy radio mentions, when applicable
On-Site Promotional Area for displays, sales, sampling and contests
Marketing Collateral Opportunity for logo on festival poster and material related to event
Social Media Recognition Inclusion in Facebook, Instagram and email marketing campaigns
Website Representation Logo, link on webpage, thank you sponsors section
$10,000 t i t l e s p o n s o r s h i p
Pre-Event Promotion
• Name and logo listed on all event posters, advertising and event information • 10x20 booth space at all Special Events • Business logo and name listed on social media outlets after each event and on-site recognition at all events • Promote your business on stage during Fireworks on Main for 1 minute • Name, logo and link to your business website listed on special events page of rowlett.com
Event Promotion
• 2 banners displayed at all events • Promote your business on stage during Fireworks on Main • Naming rights to the Fireworks on Main Stage and VIP area • Day Golf Passes – 12 per quarter • Company logo on promotional event giveaways
• VIP Parking Passes for 6 • Feather flags with logo and information • 6 tickets to VIP/backstage
Post-Event Promotion
• 2 Free half day pavilion rentals • Framed Certificate of Appreciation • 4 Free tickets to the Sponsorship Appreciation Dinner • Opportunity to participate as a judge in Special Event Contests, when applicable • 1 Free Christmas Parade entry
Virtual/Non In-Person Event Promotion
• 1-minute segment in virtual event/video – all videos are professionally produced – Projected outreach: 10,000 - 20,000 • 5+ Weekly Instagram/Facebook posts – Projected outreach: 7,000 - 10,000
Estimated value: $18,385
$5,000 p l a t i n um s p o n s o r s h i p
Pre-Event Promotion
• Name and logo listed on all event posters, advertising and event information • Promote your business on stage during Fireworks on Main for 30 seconds • 10x10 booth at 4 events of your choice • Business logo and name listed on social media outlets after each event • Name, logo and link to your business website listed on special events page of rowlett.com
Event Promotion
• Company supplied banner displayed at all events • Day Golf Passes – 8 per quarter • Company logo on promotional event giveaways • VIP Parking Passes for 4 • 4 tickets to VIP/ backstage • Naming rights to children’s area or related amenity at a Rowlett Parks and Recreation Special Event
Post-Event Promotion
• 1 Free half day pavilion rental • Framed Certificate of Appreciation • 4 Free tickets to the Sponsorship Appreciation Dinner
Virtual/Non In-Person Event Promotion
• 30-second segment in virtual event/video – all videos are professionally produced – Projected outreach: 8,000 - 15,000 • 1-3 Weekly Instagram/Facebook posts – Projected outreach: 3,000 - 8,000
Estimated value: $10,300
$2,500 g o l d s p o n s o r s h i p
Pre-Event Promotion
• Name and small logo listed as on event posters, advertising and event information • Name, logo and link to your business website listed on special events page of rowlett.com • Business logo and name listed on social media outlets after each event • 10x10 booth space at 4 events of your choice
Event Promotion
• Company supplied banner displayed at all events • Day Golf Passes – 8 per quarter • VIP Parking Passes for 4 • Company logo on promotional event giveaways • Naming rights to vendor area at Fireworks on Main or related Special Event • 3 tickets to VIP/ backstage
Post-Event Promotion
• 1 Free half day pavilion rental • Framed Certificate of Appreciation • 2 Free tickets to the Sponsorship Appreciation Dinner
Virtual/Non In-Person Event Promotion
• 10-second segment in virtual event/video – all videos are professionally produced – Projected outreach: 10,000 - 20,000 • Weekly Instagram/Facebook recognition – Projected outreach: 3,000 - 5,000
Estimated value: $4,325
$1,000 s i l ve r s p o n s o r s h i p
Pre-Event Promotion
• Name and small logo listed as on event posters, advertising and event information • Name, logo and link to your business website listed on special events page of rowlett.com • 10x10 booth space at 4 events of your choice
Event Promotion
• Company supplied banner displayed at all events • Day Golf Passes – 4 per quarter • VIP Parking Passes for 2 • Company logo on promotional event giveaways • 2 tickets to VIP/ backstage
Post-Event Promotion
• Framed Certificate of Appreciation • 2 Free tickets to the Sponsorship Appreciation Dinner • Listing as event sponsor in post-event press releases and materials
Estimated value: $2,190
$500 p l a y s p o n s o r
Pre-Event Promotion
• Name, logo and link to your business website listed on special events page of rowlett.com • 10x10 booth space at Downtown Event Series Event of your choice • Name to your business on website listed on special event page of rowlett.com
Event Promotion
• VIP Parking Passes for 2 • Company logo on promotional event giveaways • 2 tickets to VIP/backstage
Post-Event Promotion
• Framed Certificate of Appreciation • 2 Free tickets to the Sponsorship Appreciation Dinner • Listing as event sponsor in post-event press releases and materials
Estimated value: $1,630
$250 c h i l d r e n ’s a c t i v i t y s p o n s o r • Name, logo and link to your business website listed on special events page of rowlett.com • 10x10 booth space at Event Series of your choice • Framed certificate of appreciation
$100 ame n i t y s p o n s o r
• Naming rights to a specific activity at a Downtown Special Events Series event • Name, logo and link to your business website listed on special events page of rowlett.com “ ” Exploring life’s simple pleasures. Your enjoyment is our reward. Estimated value: $325
Estimated value: $475
OTHER s p o n s o r s h i p o p p o r t u n i t i e s
Rowlett Youth Baseball League
The Wet Zone
Wet Zone is a seasonal outdoor family friendly waterpark which features a large activity pool with a playground feature, 4 water slides, a lazy river, and kiddie pool. The park also features a lap pool, sand volleyball court, two private cabanas, and six pavilions available for birthday parties and group reservations. The park has an average weekly attendance of 3,750 visitors and holds Birthday Party reservations as well as Group reservations. For more information, please contact the Athletics/Aquatics Supervisor at 972-412-6170.
Rowlett Youth Baseball League was founded in 2007 for boys and girls in the Rowlett community. The City of Rowlett Parks and Recreation Department absorbed the Youth Baseball of Rowlett Program January 2016. We host games at the Community Park Baseball Fields, located at 8500 St. Andrews Ln. Rowlett, TX, 75088. Homerun fence signs are one of the best ways to advertise your business and show your support for RYBL. Community Park Baseball Fields is home to over 40 youth baseball teams, 500 players and thousands of friends and family members. For more information on sponsorship levels or how to become a Rowlett Youth Baseball Sponsor, please contact the Athletics Coordinator at 972-412-6170 or at rshaw@rowlett.com.
Platinum Sponsor: $25,000 for a 2-year contract Gold Sponsor: $3,000 Silver Sponsor: $1,000 Bronze Sponsor: $750 Life Jacket/Safety Sponsor: $500
League Title Sponsor: $3,000 Grand Slam Sponsor: $1,000 Home Run Club: $500 Triple Team: $200
Double Donors: $150 Single Sponsor: $50
5300 Main Street, Rowlett, TX 75088 972.412.6170 www.rowlett.com/parksandrec
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