CLIENT SUCCESS
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‘ZERO TO ONE: NO OR HOW TO BUILD Expert Entrepreneurial Advice Fr
shine through the dregs of repeated ideas and business ventures.
Succeeding in business and building your company takes more than determination and luck. To thrive, a business needs to be unique — it needs to catch the eye of the consumer and, most importantly, avoid competition wherever it can. It’s easy to improve upon an existing idea, but creating your own original idea takes you from zero to one. Having nothing to fall back on and nothing to compare your journey to is what often holds entrepreneurs back, but they don’t realize that this environment is exactly what they need to
In Peter Thiel’s book, “Zero to One: Notes on Startups, or How to Build the Future,” this “zero to one” concept is unraveled and interpreted in terms any businessperson can understand — and it’s no wonder why. Thiel is a veteran investor and entrepreneur; he co-founded PayPal in 1998, then later Palantir in 2003. He was an early investor in Facebook, LinkedIn, SpaceX, and many successful technology startups to date. Through his years of experience, Thiel
–Jeremy Wyatt, Harrison Law Group
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