Referrals are an excellent number to track in regard to ROI. I talk a ton about referrals in this newsletter and in my book “NO B.S. Guide to Maximum Customer Referrals and Retention.” I’m not going to go in-depth here, but referrals will come easier and faster if you have a campaign designed to keep you top of mind, promote referrals, and build a relationship with your reader. People will not refer you simply because you did a good job. Anyone can do a good job. You need to do more than the bare minimum to earn your customers’ recommendations. We no longer live in a world (and haven’t for 20-plus years) where you can simply toss a call tracking number on your Yellow Pages ad and measure ROI. The journey a prospect takes to becoming a customer is long and winding with many twists and turns. Don’t treat your customers like items barreling down an assembly line, and don’t demand ROI as if you’re the only business in town. That’s a problematic mentality that, if left unchecked, will ensure your business doesn’t scale.
“ANYONE CAN LOSE MONEY & MAKE A SALE.”
crafting a newsletter using my methods will help convert more prospects into customers.
guy, and some of them just may not believe you are credible. Your customers and prospects have been duped too many times by too many other companies to take you at your word. Think about your own experiences with other companies. How many times has a company promised you the world only to fall short? When you make a connection with a customer, open up and show them you’re real. Show them you care. Show them you have their best interests at heart. Creating that relationship will mean everything for your success. This is why
One thing to always keep in mind regarding prospects is that a customer is ready to buy when they’re ready to buy, not when you’re ready to sell to them. So continuing to show up and provide value long after your competitors have disappeared is an amazing way to get maximum ROI from a newsletter. Even sending a newsletter regularly proves your commitment to a prospect and tells them you’re keeping them and their needs top of mind.
–Shaun
ES ON STARTUPS, THE FUTURE’ m Peter Thiel
Have You Heard the Good News?
Isaiah 40:29–31 — “He gives strength to the weary and increases the power of the weak. Even youths grow tired and weary, and young men stumble and fall; but those who hope in the LORD will renew their strength. They will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint.” 2 Corinthians 12:9–10 — “But he said to me, ‘My grace is sufficient for you, for my power is made perfect in weakness.’ Therefore I will boast all the more gladly about my weaknesses, so that Christ’s power may rest on me. That is why, for Christ’s sake, I delight in weaknesses, in insults, in hardships, in persecutions, in difficulties. For when I am weak, then I am strong.”
system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.” The key, Thiel urges, is to start with monopolies. Establishing a monopoly promotes high profits, allowing a business to focus strictly on the future, not the competition. Thiel gives his readers a chance to pause in this otherwise fast-moving world. He wants us to take a second look at the world around us and find the innovation we need to pursue a thriving business.
has come to recognize the value of progress through the original big idea.
In his book, Thiel urges his readers not only to discover unique ideas on their own but also to nurture and develop them. A business can come from any idea, with any amount of planning, in any industry, but without the proper innovation, it will fall far behind. Of the many inspiring concepts Thiel touches on, one of the most profound is that any specific business venture only happens once. He writes, “The next Bill Gates will not build an operating
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